MSQ DX (formerly Arke) is "The Digital Impact Company"—a global customer experience and technology consultancy with over 600 experts worldwide redefining digital transformation by making commercial impact the primary measure of success. MSQ DX combines human-centric experience design, data intelligence, and enterprise technology to build revenue-generating digital products and experiences that convert and retain customers. By leveraging senior-led teams, technology-agnostic composable architecture, and proprietary acceleration products (such as DXA, Nimbus, and Content Factory), MSQ DX aligns complex business goals with modern, scalable digital solutions to accelerate client growth.