Customer personas
Customer personas are semi-fictional representations of ideal customer profiles (ICP) based on accurate data and market research. ICPs help businesses understand their target audience, including demographics, behavior patterns, motivations, and goals, facilitating more effective and targeted marketing strategies.
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Products
Resources related to Customer personas
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Technology & solutions
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Customer personas
Gartner
Customer personas are archetypal representations of existing subsets of your customer base who share similar goals, needs, expectations, behaviors and motivation factors.
Usertesting
What is a customer persona? A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analytics.
Econsultancy
Brands often use segmentation to help understand and target an audience. What is less common is the practice of creating customer personas.
Marketplace
Marketplace apps and integrations related to Customer personas