Ideal customer profile

The ideal customer profile (ICP) is a detailed customer persona representation of the characteristics and attributes that define the most suitable and valuable customers for a business. It encompasses demographic, psychographic, and behavioral traits that help guide marketing and sales efforts toward attracting and engaging the right audience.

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As a marketing and sales strategy, the ICP framework can deliver faster sales cycles, higher conversion rates and greater lifetime values.


In this article, you’ll find everything you need to know about what an ideal customer profile is and how you can create your own ICP.


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