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Cloud-native container management platform reduces publishing time by 75% with Contentstack

The company felt limited by the clunky nature of its previous WordPress CMS solution.

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faster to publish and update content
faster to deploy a new website
boost in overall productivity
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Before implementing Contentstack headless CMS, the cloud-native container management platform used WordPress to manage its web properties. However, the team found WordPress didn't provide the flexibility the brand needed in a highly dynamic and fast-moving startup environment.

The challenge

Although the WordPress setup facilitated editors publishing blog posts for the brand, it lacked simplicity in swapping images and editing text. Consequently, whenever marketing required a change, even a minor one like fixing a typo, they had to submit a ticket to a third-party web agency, resulting in additional expenses and delays. Such challenges deterred the brand from making changes to its website at times.

Contentstack is a very intuitive platform that doesn’t require much time to ramp up. New team members are productive within the hour.

Vice President of Marketing | Cloud-native Container Management Platform

The solution

The cloud-native container management platform was drawn to Contentstack's speed, skill, and simplicity. 

Contentstack fulfilled all the key CMS requirements of the brand in the following ways:

Self-service: Contentstack's self-service platform allowed the brand to quickly create new pages and make changes to content without requiring a third-party resource.

Easy onboarding: The brand found Contentstack intuitive and easy to implement. Onboarding the entire team took less than two hours.

Scalability: Contentstack's architecture enabled a highly scalable solution.

Roles/documentation: Contentstack fulfilled the brand's requirement to assign different roles with specific controls to team members while providing access to audit logs documenting what changes were made and by whom.

Security: Contentstack securely separated content management from delivery to help protect the brand's network. 

Process compatibility: The company was able to separate marketing content from the website markup while keeping all workflows for publishing technical documentation in markdown intact.

"It's hassle-free every time. Our team can easily take some copy and launch a blog post in 10 minutes. They're no longer a nasty to-do item on the list," said the company’s vice president of Marketing.

The boost in efficiency enabled the marketing department to focus on more important and time-critical product launches. They no longer relied on a costly agency to fix typos, allowing them to handle changes or requests quickly.

Creating and publishing brand-new pages is a breeze! Contentstack saves me time and budget and lets my team operate independently.

Vice President of Marketing | Cloud-Native Container Management Platform

The results

  • Publishing speed increased by more than 75%
  • 50% growth in content delivery
  • No longer requires outside agency for changes


The brand makes it fast and simple for developers and DevOps teams to build and operate powerful containerized app by providing automated continuous delivery pipelines, observability and monitoring.



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