Before Contentstack, PhotoBox managed day-to-day content with an in-house, legacy CMS paired with an o-the-shelf solution. The result was an inecient CMS that was difficult to use and didn’t meet the needs of the PhotoBox content team. Though the CMS included a variety of convenient features, like scheduling, they didn’t always work. Even simple tasks like uploading a photo proved to be frustrating. This resulted in a heavily manual process that needed active monitoring outside of regular working hours. There was no convenient way for PhotoBox to bring content to new channels due to monolithic applications that made structural changes a long and arduous process.
PhotoBox needed a solution it could quickly implement during the off season that would be up and running by the holiday rush. The ideal solution involved moving part of the site to a framework that was easier to manage on the technical side, as well as on the content production and editing side.
The instability of the site was limiting for PhotoBox and it needed a CMS that would enable both technical and business teams to focus on their respective roles, code and content. The new system needed to be intuitive, user-friendly, and feature a single platform that could deliver content to both mobile and web. It also needed to support the rich set of functionality maintained on its old CMS, something most cloud platforms didn’t offer.