Before Contentstack, K2 used a homegrown CMS and Demandware to manage eight websites across the organization. Aside from many of the functional challenges of utilizing separate CMSs, one of the gravest problems K2 experienced with the Demandware platform was the development requirements. Demandware is highly technical. Developers without specialized training often struggled to build and maintain the system. As a result, the development team spent a lot of time hacking the system to get it to work the way they needed–and the marketing team was utterly reliant on developers to make any content changes.

Additionally, when Salesforce acquired Demandware (renamed to SFCC), the increased costs became too expensive to justify the benefits. K2 determined they needed a more cost-effective, feature-rich, and developer and marketer-friendly CMS.

One drawback to Demandware was that it didn’t support local development. K2 had to work in externally staged sandboxes, which slowed development significantly. Contentstack’s multi-environment feature made building, structuring data, and managing content faster and more straightforward. Developers at K2 can readily build in staging–or any other environment they set up–before committing to production.

In Demandware, activities as simple as updating a link required developer support and half a day to complete. In Contentstack, it takes 10 minutes. Nicole Fugere, Director of Web Services, states, “Since migrating to Contentstack, updating content has gotten 90% faster; furthermore, it has allowed K2 to launch eight websites in less than six months.”

Contentstack’s headless CMS has far surpassed all of K2’s CMS and business requirements. K2 has successfully increased content publishing to match their brand needs and goals while alleviating development dependencies. Since moving to Contentstack, K2 can create sites 75% faster, publish content 90% more quickly, and has boosted productivity by 50%.