In 2015, Icelandair launched Digital Labs, a new business development unit. The department was tasked to introduce a digital mindset and culture to Icelandair. Among Digital Labs' tasks, was to design, develop, and launch a new website for the airline.

Having initially adopted VYRE Unify as its web management platform and then migrating to dotCMS, it became clear that the open-source platforms were unable to meet Icelandair’s needs.

DotCMS created more problems than it resolved. For starters, it was unfit to support Icelandair’s modular approach to content design, its batch publishing often took 30-40 minutes to complete, and the lack of webhooks made it difficult to connect with different applications.

Additionally, dotCMS vendor continually applied hotfixes—which inevitably caused system-wide malfunctions when even the smallest site updates had to be made.

Icelandair chose Contentstack headless CMS over 15 CMS providers to replace dotCMS because of its enterprise-level features, including white-glove customizations, powerful APIs and integrations, and implementation workflows.

From planning to implementation, it took Icelandair just three weeks to migrate from their previous vendor.

Since moving to Contentstack, Icelandair has successfully simplified integrations between the airline and its translation platform. As a result, Icelandair’s content managers are able to manage translations for 12 languages and 16 locales without ever leaving the CMS. They can send entries for translation directly in the CMS by simply publishing them to a separate environment and selecting the desired languages. When the translations are ready, the content management system updates the environment's entries as localized versions.

Another significant achievement for Icelandair is being able to implement automation to make publishing more effective and efficient. Not only is the Icelandair content team able to publish in a more frequent and timely manner without any technical issues, but they’ve also cut the time it takes to push out promotions by over 90 percent!

Icelandair has over twenty content editors and nearly as many developers working within Contentstack at any given time, the platform’s powerful user role management features have made collaboration seamless.

Contentstack gave the Icelandair team back the sanity and time they had lost to constantly “putting out fires” caused by previous CMSes.

After a smooth migration to Contentstack, Icelandair was finally able to achieve major integration goals and time-saving automation. In addition, creating efficient workflows and managing users is easier and more effective than ever before.

With Contentstack, Icelandair can finally scale their omnichannel publishing efforts and reach amazing new opportunities for growth.