Freeletics Achieves Flexibility and Future Growth with Contentstack

Freeletics was looking for an easier-to-use and more comprehensive CMS. The engineers and people managing the blogs were frustrated with the limitations of their previous CMS. So when the contract was coming up for renewal, the engineering team decided to evaluate other options. When scoring the different systems, Contentstack blew everything else away.

58%

Increase in
developer productivity

80%

Reduction in
end-to-end cycle time

60%

Reduction in
engineering costs

About

Founded in 2013, Freeletics is the leading provider of AI-based fitness and mindset coaching. Today Freeletics is one of the fastest-growing sports and lifestyle companies in the world. Their app is in use in over 160 countries with close to 50 million users.

Company Profile

Website: https://www.freeletics.com/

Industry: Fitness

Company size: 160+ employees

THE CHALLENGE

When Christie L. Cleveland-Callanan, Senior Product Manager, joined Freeletics, the use of a content management system was limited to using Contentful for publishing blogs. The engineers and people managing the blogs were frustrated with the system. At the time, there was no versioning or scheduling. The contract was coming up for renewal, so the engineering team decided to evaluate other CMSs. When scoring the different systems, Contentstack blew everything else away.

"With Contentstack, I see multiple possibilities, and it makes it so easy for me to set my vision as a product manager. I have all of these amazing ideas for how I can create this kick-ass infrastructure that is going to help Freeletics grow, and that comes from the flexibility and the expansive feature set of Contentstack."

–Christie L. Cleveland-Callanan, Senior Product Manager, Freeletics

THE SOLUTION

Contentstack included the features that the team needed, and it had so much flexibility that the engineers preferred it over the other competitors. Because their existing contract was ending and the team was busy working on their training and mindfulness product, they brought in raw engineering, a software engineering services firm, to set up and migrate to Contentstack. The migration included moving over 6,000 pages of content to Contentstack in about three weeks.

Freeletics publishes in up to ten languages. The development team integrated Contentstack with one of their translation services for automated translations. So there’s no more copying and pasting. The team also uses workflows for translations. It previously took more than four weeks to translate content into nine languages from German. Now the cycle time for the entire translation process is less than a week, resulting in an 80% reduction in time to market.

Freeletics uses three metrics to measure its success: productivity, end-to-end cycle time, and cost-effectiveness. When Cleveland-Callanan presented the outcomes to the executive team, they were astounded. The productivity of the developers was up 58%. What was taking 22.5 days now takes only 4.5 days, an 80% reduction in cycle time from inception to publication. Basing the cost-effectiveness metric on the costs to run the crew consisting of the product manager, designer, and engineers, they saw a cost savings of 60%. Using Contentstack, Freeletics is publishing more, publishing faster, and saving money.

"Contentstack is providing optimization and growth to help us attain our complex and far-reaching vision, and we’re on track to achieve it. It makes it easier for us to do our jobs, reach our goals, and experiment. It also expands our creativity because of all of the options and opportunities that it presents to us.”

–Christie L. Cleveland-Callanan, Senior Product Manager, Freeletics

IN SUMMARY

Besides increasing productivity by 58%, reducing project cycle time by 80%, and reducing costs by 60%, Cleveland-Callanan sums it up, saying, “Contentstack is providing optimization and growth to help us attain our complex and far-reaching vision, and we’re on track to achieve it. It makes it easier for us to do our jobs, reach our goals, and experiment. It also expands our creativity because of all of the options and opportunities that it presents to us.”