Contentstack included the features that the team needed, and it had so much flexibility that the engineers preferred it over the other competitors. Because their existing contract was ending and the team was busy working on their training and mindfulness product, they brought in raw engineering, a software engineering services firm, to set up and migrate to Contentstack. The migration included moving over 6,000 pages of content to Contentstack in about three weeks.
Freeletics publishes in up to ten languages. The development team integrated Contentstack with one of their translation services for automated translations. So there’s no more copying and pasting. The team also uses workflows for translations. It previously took more than four weeks to translate content into nine languages from German. Now the cycle time for the entire translation process is less than a week, resulting in an 80% reduction in time to market.
Freeletics uses three metrics to measure its success: productivity, end-to-end cycle time, and cost-effectiveness. When Cleveland-Callanan presented the outcomes to the executive team, they were astounded. The productivity of the developers was up 58%. What was taking 22.5 days now takes only 4.5 days, an 80% reduction in cycle time from inception to publication. Basing the cost-effectiveness metric on the costs to run the crew consisting of the product manager, designer, and engineers, they saw a cost savings of 60%. Using Contentstack, Freeletics is publishing more, publishing faster, and saving money.