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Ellie Mae Increases Content Delivery and Decreases Development Costs with a Headless CMS

As the demand for content and innovation grew at Ellie Mae, their traditional CMS, Kirby CMS, couldn’t keep up. The simplest of content changes in Kirby CMS required a developer’s intervention. Migrating to Contentstack has given content managers and developers at Ellie Mae independence – content managers are now managing content, and developers are strictly focused on building and innovating.

40%Faster to complete
development tasks
98%Reduction in
publishing time
-1 Full TimeDeveloper needed
to manage content


For years Ellie Mae had been using WordPress and switched over to Kirby CMS, which is a flat-file CMS. Unfortunately, Kirby CMS did not enable direct access for stakeholders to make updates. Instead, it required stakeholders first to submit a ticket with the development team. If you needed to correct a typo or make a change to a piece of copy or post a blog, all content updates required a development ticket.

As a result, much of their developers’ time was spent managing content and resolving tickets. Ellie Mae needed a CMS that would give their stakeholders more independence to make content updates and free up developers’ time so they could focus on innovating.

Ellie Mae also did not want a monolithic CMS that would bind them to whatever was built into the CMS. They were looking for a CMS that would give them the freedom to integrate, to use best-of-breed apps and components that they needed, and enable omnichannel delivery.

We cut out 40% of our tickets by having a CMS where other users can make updates to the website. That 40% is so valuable for us, so we can focus on revenue-driving initiatives and find new ways to get users to engage with our web properties to get more leads in the pipeline for sales. It is a huge advantage for us!
Auden HintonSenior Manager, Web ServicesEllie Mae


During Ellie Mae’s CMS search, they learned the power of an API-based, headless CMS. Ellie Mae found that Contentstack answered all their CMS questions. It even resolved issues that at the time they didn't know needed to be addressed.

Contentstack has met Ellie Mae’s expectations and more in the following ways:

  1. Version control has given Ellie Mae peace of mind. If content is accidentally published live, it can be rolled back to a previous version instantly, with a click of a button.
  2. The CMS’s intuitive UI made onboarding stakeholders a breeze. Business users are able to delve right in and make content updates with little to no prior training.
  3. Being able to setup and develop in multiple environments (e.g. staging, production, etc.) has allowed developers great flexibility in building and testing before committing to any live deployments.
  4. The ability to schedule publishing has freed up early mornings for one of Ellie Mae’s junior web developers. She no longer has to wake up at the break of dawn just to publish a new press release on the website because she can schedule it days or weeks in advance.

The learning curve on Contentstack was really easy. Things were pretty straight forward. The documentation is awesome. I always refer to it, and it has been a great asset. Overall, ease of use is where Contentstack excels.
Kevin YangLead Developer, Digital ExperienceEllie Mae


Before Contentstack, a regular update took about 30 minutes. A simple content edit needed to be repeated multiple times in different development and production servers. Contentstack cut that process down to 30 seconds.

Contentstack has helped Ellie Mae free up their development resources; previously, one developer was dedicated to content updates. For a year, all the developer did was content updates. At times two other developers would jump in to help with content updates. Now developers don't do content updates at all.

Auden Hinton, Senior Manager, Web Services, summed up Ellie Mae’s experience with Contentstack by saying, “Contentstack isn't just a CMS of today. It's a CMS of the future. We're looking forward to the continuous ROI that Contentstack provides our organization as we continue to build technology that powers the American dream.”

Contentstack isn't just a CMS of today. It's a CMS of the future.
Auden HintonSenior Manager, Web ServicesEllie Mae
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Ellie Mae is the leading cloud platform provider for the mortgage finance industry. Ellie Mae enables lenders to originate more loans, reduce origination costs, and shorten the time to close.

Company Profile


Industry: Financial Services, SaaS

Company size: 1001 - 5000 employees