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Elastic’s Move to Contentstack from WordPress Speeds up Development Process by over 500%

Elastic was tasked with overhauling their WordPress CMS and merging their .com and .org domains. With just three months for implementation, Elastic strategically chose Contentstack headless CMS for its ease-of-use, scalability, and most importantly, its ability to quickly go-to-market. Today, Elastic’s 100+ content managers freely develop content in the CMS with minimal technical dependencies.

1/5thThe costs of development
compared to WordPress
500%Faster than previous
development process
0 HoursOnboarding needed
to train staff


Elastic’s process with WordPress CMS was clumsy, slow, and prone to crash. WordPress lacks a functional staging area and the production site ran on a completely different instance of WordPress, so once edits were complete, a set of different steps had to be done on the production server. Because Elastic had two domains, that meant the steps were performed four times when publishing content.

Additionally, the company wanted to eliminate their dependency on a web agency to manage its content, which often took days to weeks for simple updates. The constraints between WordPress and the agency made it nearly impossible for Elastic to meet business and content demands and implement new features and integrations.

Silvie Shimizu, Webmaster at Elastic, has worked with many CMSes in her career and has extensive knowledge in Contenstack’s headless CMS’s capabilities. When tasked with Elastic’s web and CMS overhaul, she chose Contentstack to do the job.

Our company had a very aggressive timeline to both redesign and migrate our website. With Contentstack, we were able to make those changes in no time.
Sylvie ShimizuWebmasterElastic


Elastic was up and running in Contentstack within three months. In contrast, by CMS implementation standards, it would’ve easily taken them 6-9 months to deploy.

Onboarding new users took very little time thanks to the platform’s intuitive and visual interface. Content managers can jump right in with minimal prior training. As a result, Elastic no longer needs to pay an expensive agency to manage content — reducing CMS costs by 78%.

Shimizu leveraged Contentstack’s professional services to manage the migration from WordPress. Using powerful APIs and integration capabilities, Elastic successfully and seamlessly automated creation and deployment of its documentation guide, which allowed Elastic to push documentation content to production, staging, and development as needed.

To summarize, Contentstack helped Elastic achieve the following goals:

  1. Swap out an inefficient staging process for a simplified and integrated system that can manage content in different environments – from staging to production – efficiently.
  2. Remove dependency on third-party template developers by bringing development and content management entirely in-house.
  3. Deploy an adaptable CMS that is both flexible, integrated, and scalable as the company’s needs grow.
Contentstack scales to meet our needs. As we localize and add subdomains for new regions, we can rely on the system to grow with us, no matter how big our site becomes. Contentstack provides us with peace of mind through both its technology and its team of highly experienced and responsive CMS experts.
Sylvie ShimizuWebmasterElastic


Since moving to Contentstack, Elastic’s costs have been reduced across the board. Elastic has more than doubled the page views at a fraction of the cost. Under WordPress, they averaged $7,000 in monthly server costs, but Contentstack has reduced that cost by over 87% to just $890 a month.

The publishing bottleneck has disappeared, too, since Elastic no longer has to go through an agency to make changes. What previously took weeks to make simple updates now takes days to complete, which has allowed Elastic to complete three major redesigns in the last year and a half.

Before implementing Contentstack, the simplest requests took days and creating a new page took up to a week to complete. Now basic changes take minutes and putting together a new page can be done within the day – without the help of a skilled developer!
Sylvie ShimizuWebmasterElastic
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Elastic provides realtime insights and makes data usable for developers and enterprises. They power the world’s leading mobile, social, consumer and business applications.

Company Profile


Industry: Computer Software

Company size: 201 - 500 employees