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Berlitz Sees 126% Increase in Lead Conversions After Adopting Headless CMS

Looking to create a more consistent experience, Berlitz set out to find a centralized platform that was user friendly to both business and technical teams. By adopting Contentstack’s API-first CMS, Berlitz was able to empower their regional teams to easily manage and update content without scarifying brand consistency. The flexibility of the CMS also allowed them to integrate with Gatsby to decrease website load times and increase leads conversions.

40%Growth of total revenue year-over-year
126%Increase in lead conversions
133%Faster page load time

THE CHALLENGE

After 140 years in business, Berlitz’s reliance on its revered brand name alone was no longer enough to drive new enrollment and revenue growth. So the company launched an initiative to re-energize and update their business. That’s when they discovered what was holding them back — a woeful lack of consistency.

“At Berlitz, we are present across 76 countries,” said Peter Gorman, Global VP of Product and Technology at Berlitz. “Most of the existing websites were developed by agencies and contacts of the regional marketing teams. With all the disparate systems in use there was no consistency across the brand, the content on the sites, or the products that we were selling.”

We were pretty confident that we were going to blow it out of the water, but this exceeded even our highest expectations.
Peter GormanGlobal VP of Product and TechnologyBerlitz

THE SOLUTION

To introduce consistency across their regional teams, Berlitz set out to create a centralized marketing platform. To do this, they needed a CMS that was both editor-friendly and developer-friendly. Berlitz ultimately wanted to empower each local team to use the new platform to convert quality leads and grow enrollment through consistent, on-brand strategies. Choosing a central content hub and API-first CMS would be a key enabler in this process.

Additionally, Berlitz needed the flexibility to swap in and out services or bring in new components as needed, without sacrificing consistency. This new approach led Berlitz to adopt Contenstack’s CMS.

They also knew it was time to address slow websites that were causing visitors to bounce. Staker called the marriage of Gatsby, a modern static site generator that loads pages at incredible speeds, and Contentstack's image optimization API a “no brainer” when it came to improving page speed and performance.

Introducing Contentstack to our regions and getting them to adopt it has been a breeze so far. Knowing that they've got chat support 24/7 and you get a response almost instantly, users are very happy to use the system.
Andrew StakerLead Front-end DeveloperBerlitz

IN SUMMARY

Looking to create a more consistent brand experience, Berlitz set out to find a centralized platform that was user friendly for business and technical teams. By adopting Contentstack’s headless CMS, Berlitz was able to empower their regional teams to manage and update content without sacrificing brand consistency. The flexibility of Contentstack also allowed them to integrate with Gatsby and other applications to decrease website load times and increase lead conversions.
With Contentstack, Berlitz is undergoing a digital transformation — slingshotting itself forward into the 21st century.
Andrew StakerLead Front-end DeveloperBerlitz
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About

Berlitz Corporation is a global language education and leadership company with headquarters in Princeton, New Jersey. The company was founded in 1878. Today Berlitz has over 500 branches in over 70 countries around the world.

Company Profile

Website: www.berlitz.com

Industry: Education Management

Company size: 5,100 - 10,000 employees