To introduce consistency across their regional teams, Berlitz set out to create a centralized marketing platform. To do this, they needed a CMS that was both editor-friendly and developer-friendly. Berlitz ultimately wanted to empower each local team to use the new platform to convert quality leads and grow enrollment through consistent, on-brand strategies. Choosing a central content hub and API-first CMS would be a key enabler in this process.
Additionally, Berlitz needed the flexibility to swap in and out services or bring in new components as needed, without sacrificing consistency. This new approach led Berlitz to adopt Contenstack’s CMS.
They also knew it was time to address slow websites that were causing visitors to bounce. Staker called the marriage of Gatsby, a modern static site generator that loads pages at incredible speeds, and Contentstack's image optimization API a “no brainer” when it came to improving page speed and performance.