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Contentstack selected by Air France-KLM to support Composable Digital Experience Transformation

July 25th, 2023

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Contentstack up levels digital transformation journey for European airline Group

London, 25 July 2023 – Contentstack, the leading Composable Digital Experience Platform (DXP) provider, announced today that it has been selected by European airline group Air France-KLM, to support the Group’s digital transformation initiative. The new composable architecture solution aims to provide seamless and curated omnichannel experiences to its customers worldwide.

Air France-KLM required a composable DXP approach that enabled them to integrate its existing technology stack into a new CMS that leveraged MACH principles – Microservices, API-first, Cloud-native, and Headless. Contentstack was selected for its expertise in composable architecture and easy-to-use interface. The partnership will enable Air France-KLM to benefit from a more agile journey, whilst working together to improve and update its technology capabilities.

Contentstack is part of a composable digital strategy that will enable Air France-KLM to create seamless and personalised customer journeys, with streamlined publishing processes for e-commerce developers, content creators, and SEO specialists. Contentstack’s extensive API library provides the ability to easily integrate applications in the Air France-KLM technology ecosystem, whilst offering the agility required to support growth channels and adapt to changing customer needs.

“Whether it’s onboard our aircraft or on our digital touchpoints, we aim to offer unique experiences to our customers. We needed a solution that allows us to get ahead of customer needs, providing them a personalised user journey,” said Hugo Rousset, VP Digital Products & Services at Air France-KLM. “Migrating to Contentstack contributes to delivering more consistent content across all our touchpoints and all markets. At the same time, it enables us to integrate our existing tech stack and adapt quickly to the changing landscape.”

“For enterprises like Air France-KLM, speed and agility are critical to efficiently managing content processes as well as customer demand,” said Ramon Weterings, VP Sales EMEA at Contentstack. “By harvesting the power of composable, headless technology, Air France-KLM is now better equipped to adapt to change without having to compromise on quality. In partnership with Contentstack, they’re able to continue delivering superior digital experiences whilst benefiting from rapid, agile, and reliable internal workflows. Our goal is to help our partners set up for success and we’re excited to be working with Air France-KLM on their composable adoption.”

Contentstack is being implemented to integrate with Air France-KLM’s consumer websites, powering the next generation of digital experiences, with additional websites to follow later this year.

About Contentstack

Contentstack – the leading composable digital experience platform (DXP) provider – empowers marketers and developers to deliver digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at

Follow Contentstack:



Twitter: @Contentstack

About Air France-KLM

A global player with a strong European base, the Air France-KLM Group’s main areas of business are passenger transport, cargo transport and aeronautical maintenance.

Air France-KLM is a leading airline Group in terms of international traffic on departure from Europe. It offers its customers access to a worldwide network, covering over 310 destinations thanks to Air France, KLM Royal Dutch Airlines and Transavia, mainly from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.

Its Flying Blue frequent flyer programme is one of the leaders in Europe with over 17 million members.

Together with its partners Delta Air Lines and Virgin Atlantic, Air France-KLM operates the largest transatlantic joint venture, with more than 340 daily flights in 2019.

Air France-KLM is also a member of the SkyTeam, the alliance dedicated to providing passengers with a more seamless travel experience at every step of their journey 18 member airlines working together across an extensive global network.

Recognized for 18 years as an industry leader in sustainable development, the Air France-KLM Group is determined to accelerate the transition to more sustainable aviation. Since 2003, the Air France-KLM Group has been a member of the United Nations Global Compact. The aim is to make a significant contribution to the UN Sustainable Development Goals in connection with the Group’s activities.

Follow Air France-KLM:


Twitter: @AirFranceKLM

Linkedin: Air France-KLM

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