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Contentstack powers growth in hearing care

October 24th, 2023

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London, UK. 24th October 2023 – Contentstack, the leading Composable Digital Experience Platform (DXP) provider, announced today the addition of the Audiological Care business of Sonova, a global leader in innovative hearing care solutions, to its customer portfolio. Sonova’s Audiological Care business has selected Contentstack to power its migration to a headless CMS solution as part of its digitalization strategy that puts omnichannel at the forefront.

Sonova’s Audiological Care business will benefit from a new modern CMS solution to support content creation and collaboration for its new website, while increasing agility to quickly respond to the business's evolving needs. By taking advantage of Contentstack’s headless CMS, Sonova’s Audiological Care business can ensure consistency across its websites, improve internal workflows and enhance content output speed and content sharing across markets. A MACH-based approach will enable the business to introduce key new features to its website and deliver more personalized experiences across all channels.

“Our digital transformation goals required a solution that allows us to get ahead of the market changes and cater to the unique needs of our customer base,” said Varun Thunuguntla, Digital Marketing Director for Sonova’s Audiological Care business. “Contentstack gives us the flexibility to create more content with speed, and deploy a number of personalized features to improve our customers' experience. At the same time, it enables us to improve internal collaboration across markets, while providing the structure we need to scale our business, quickly integrate new and emerging tools, and future-proof our operations.”

Sonova’s Audiological Care business chose Contentstack for its leading position in the composable digital experience space. Contentstack’s extensive API library enables customers to easily deploy and demote applications in line with their business and industry needs. Sonova’s Audiological Care business is now equipped with the latest technology to manage organic growth and adapt more quickly and easily to the ever-evolving needs of its customers.

“Sonova Audiological Care business is a perfect example of how composable technology can empower businesses for years to come,” said Ramon Weterings, VP Sales EMEA at Contentstack. “Through the power of MACH, businesses can benefit from the latest best-of-breed solutions to continue to innovate and accelerate growth at the speed of their imagination. Contentstack’s Care Without Compromise™ initiative ensures the successful migration into composable while working closely with Sonova Audiological Care to introduce new tools to support their evolving business goals.

Contentstack will power digital experiences across the Sonova’s Audiological Care business in global markets, with additional touchpoints following at later phases.

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About Contentstack

Contentstack – the leading Composable Digital Experience Platform (DXP) provider – empowers marketers and developers to deliver digital experiences at the speed of their imagination. Companies such as ASICS, Chase, Express, Holiday Inn, Icelandair, Mattel, Mitsubishi, Riot Games and Shell trust Contentstack to power their most critical content experiences with uncompromising scale and dependability. Famous for its Care without Compromise™, Contentstack has achieved the industry's highest customer satisfaction rating. Contentstack is also a founding member of the MACH Alliance, setting the industry agenda for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless. Learn more at

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