Back to all Press

Contentstack and Akeneo form alliance to unify product and content experiences

July 1st, 2022

Share on

Headless content experience platform Contentstack and Akeneo join forces to deliver integrated experiences through both MACH platforms.

San Francisco, July 1, 2022 - Contentstack, the leading Enterprise Content Experience Platform today announced that it has joined forces with Akeneo.

A global leader in Product Experience Management Akeneo is set to join the Contentstack Catalysts program.

Organizations want to leverage their product data and their content to provide consistent experiences across all their digital channels. Akeneo and Contentstack join forces to provide a close integration between both MACH-based solutions and deliver those capabilities. This partnership enables customers to leverage both platforms and engage their audiences with a unified experience at MACH speed.

Contentstack Catalysts advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, bringing award-winning technology, best practices, and a proven methodology for delivering exceptional digital omnichannel engagement. Matching this technical innovation, Contentstack recently expanded its Care Without Compromise™ program to Catalysts in order to provide joint customers the highest level of post-purchase support, creating the first cross-vendor support program in the industry.

Throughout 2021, the Catalysts ecosystem grew nearly 100%, while booked revenue more than doubled in the latter half of FY 2022 alone. Across the Contentstack Catalysts ecosystem, there are now over 500 trained and certified individuals, acting as a global network of experts with deep knowledge of Contentstack and related MACH technologies and solutions.

Bart Dirksen, Partner Manager EMEA, Contentstack said: “We are thrilled to welcome the leading MACH PXM provider Akeneo to the Contentstack Catalyst program. Product Experience and Content Experience are vital for businesses to engage customers and drive business results. Our partnership allows organizations to provide unified experiences across all their channels.”

Scott Rogers - Vice President of Global Channels & Alliances at Akeneo, said: “Organizations want to leverage product information and appealing content into one unified experience. Our partnership with Contentstack means our customers will be able to leverage a strong collaboration and integration between two of the leading enterprise-grade MACH solutions available in the market.”

Follow Contentstack



Twitter: @Contentstack

About Contentstack

Contentstack Ⓡ – the pioneering Agile Content Management System (CMS) – empowers marketers and developers to collaborate around content like never before. Together, they can orchestrate superior customer journeys and deliver dynamic digital experiences across channels, audiences, brands and regions. Companies such as Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald’s, Mitsubishi, Riot Games, and Shell trust Contentstack to power their most critical content experiences. Famous for its Care Without Compromise™, Contentstack has the industry’s highest customer satisfaction. As a founder of the MACH Alliance, Contentstack advocates for open and composable technology that is Microservices-based, API-first, Cloud-native, and Headless. Learn more at

About Akeneo

Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale, and beyond. With its open platform, leading PIM, add-ons, connectors, and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales.

Leading global brands, manufacturers, distributors, and retailers, including, Staples Canada,, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated global expansion, and increased team productivity. For more information:

Share on