Insights, strategy and product updates

Spring 2024 platform recap – ContentCon edition: What’s new and what’s coming for Contentstack

Personalization has been broken for so long due to the scale required to make it effective. Personalize is a new product that changes the game by enabling personalization at scale through the power of AI, seamlessly integrating into the content lifecycle. As a core part of our platform, our CMS is now even more powerful with Personalize, helping you tell the right stories to the right people at

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Composable DXP

Personalization poseurs: What to look for

When we talk to our customers and prospects, here are a few of the top reasons that regularly surface: IT blockers: The need to involve developers slows down operations and prevents scalability Content overload: Generic “personalized” content due to LLMs not having access to relevant information Overly manual: Requires a lot of manual processes that slow down time to market As you as

Composable DXP: The key to effective digital transformation

A composable DXP breaks down monolithic systems into smaller, more flexible components. It does that with the help of APIs and microservices. That enables developers and digital marketers to work with any framework of choice, leading to more experimentation and faster development. Here is an example. Wavin saw the slow digital transformation in the construction sector as an opportunity. The

Platform features, updates and roadmap

Discover content faster with our new search experience

At Contentstack, we understand that efficient content discovery is critical to keeping up with the demands of omnichannel delivery. Based on your feedback, we've reimagined our search capabilities in this new release. This upgrade brings a fresh look and feel to the search experience within our CMS, along with powerful new features designed to help you find content faster and more efficiently th

Transforming reusable AI prompts into powerful custom actions in Contentstack

It's a familiar struggle: you finally nail that perfect AI-generated response, but then find replicating that success consistently across different scenarios is both frustrating and time-consuming. While AI is supposed to streamline operations and save time, the reality often involves cycling through multiple rounds of revisions to achieve the desired quality. That's exactly why we created cust

Keeping content organized and secure with Teams & Taxonomy

Teams delivers simplified team management and content ownership. Organizations can create any number of teams with configurable visibility and privacy settings. Granular role-based permissions are set at the team level, streamlining access control across large groups. Stacks and Roles can be efficiently assigned in bulk at the team level. As needs shift, members can be added or removed fluidly.

Headless CMS

Why your business needs a personalization engine today

A personalization engine is software that marketers use on their websites to gather information about customers and customize their experiences. Ideally, the engine would be be built directly into the CMS. Personalization engines help marketers identify and deliver individual experiences based on their history, current context and predicted user behavior. These engines can handle loads of dat

Discover the impact of personalized content on customer engagement

Personalized content is the process of delivering content tailored to customers’ preferences, behaviors and needs. Customization depends on various factors, including demographic data, browsing history, behavioral data and engagement patterns. For instance, Netflix recommends videos and Amazon recommends products based on customer history and past purchases. In content personalization , you us

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