Uncover what your audience really cares about with the Audience Insights App
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For content and marketing teams, one of the most persistent challenges is knowing where to focus. What content is resonating? Which topics are underserved? Where should you go next?
The Audience Insights App is designed to answer exactly those questions. Powered by real-time audience engagement data, this app gives you a clearer picture of how your content aligns with audience interests—and where the biggest opportunities lie.
What is the Audience Insights App?
The Audience Insights App is a full-screen experience within Contentstack that provides real-time visibility into your content strategy through the lens of audience behavior. It helps teams:
- Understand how existing content is organized
- See what their audience is engaging with most
- Uncover gaps and high-impact opportunities
- Build a foundation for advanced personalization
Explore the Three Core Parts
The app includes three core components, each offering a different perspective on your content and audience engagement:
Content Map
The Content Map visualizes how your site’s content is distributed across different topics. It creates a topic graph that shows the relationships between themes and how frequently they’re represented in your content. This gives you a structural view of what your content is about—and where you might be over- or underrepresented.
Audience Explorer
Audience Explorer lets you drill into specific audience segments to understand what they care about most. You can see which topics are resonating within a given segment and how intensely those users engage with them. It’s a powerful way to align your content planning with real audience preferences.
Opportunity Explorer
Opportunity Explorer is where insights turn into strategy. This view compares audience interest with existing content coverage to surface topics that are underserved but in high demand. It uses behavioral data to score topics across metrics like prevalence, intensity, and affinity—helping you prioritize content that will have the greatest impact.
From Insights to Action
One of the most exciting things about the Audience Insights App is its potential as a launchpad for personalization. By identifying high-affinity topics and gaps in coverage, you can start to define new audience segments and deliver content variants tailored to their specific interests.
When paired with Contentstack Personalize and real-time data enrichment, the insights from this app become even more actionable—enabling true adaptive digital experiences at scale.
Try It Today
To see the Audience Insights App in action and learn how to apply its insights to your content strategy, join our upcoming small group demo on July 24, 2025. Or, to stay informed on all our product updates, visit the Contentstack Pulse page.
