Introducing Analytics: A new era of visibility

We're thrilled to announce the launch of Contentstack's new Analytics dashboard! This powerful, platform-wide tool is designed to provide you with increased visibility into how your teams are utilizing Contentstack across CMS, Launch, Automate, Brand Kit, and more. This initial phase combines and enhances the capabilities of Product Analytics and Mission Control, with the addition of branch-level data for the CMS. Currently, Analytics is only available to organization Owners and Admins, but we’re working hard to expand access to additional user roles in the near future, ensuring that everyone who needs data-driven insights can leverage this powerful tool. We have an exciting roadmap for Analytics, with multiple new screens and insights planned for the coming quarters.

A single pane of glass

As your content operations scale, so does the number of stacks, entries, automations, and content types across your Contentstack instance. To effectively optimize your content and site performance you need a center of gravity to inform your approach. You need to gain insights into usage, performance, and engagement in order to optimize workflows and make data-driven decisions. This is where Contentstack’s new Analytics app comes in.

Our Analytics app provides a centralized view of your organization's interactions with our products. This unified approach reduces some of the need for third-party monitoring integrations and provides a single pane of glass for checking on key performance indicators across content creation, publishing, delivery, automations, and front-end site metrics. And we’re just getting started.

With Analytics, you can proactively identify trends, track API usage and bandwidth, and gain a deeper understanding of how your teams are using the platform. This visibility empowers you to allocate resources effectively, optimize content operations, and prevent unexpected issues like overages and API errors.

Key features & use cases

Contentstack Analytics offers a wide range of features and use cases for both business and technical users:

Features:

• Product-based segregation: Easily track and manage analytics specific to CMS, Launch, Automate, and other Contentstack products.
• Track key metrics: Access in-depth metrics such as status codes, cache usage, SDK usage, top URLs, API usage, and bandwidth monitoring, all within a unified interface.
• Advanced Filters and Saved Views: Apply filters to narrow down data based on projects, services, time ranges, and more. Save your filter combinations as custom views for quick access to frequently monitored insights.

Use cases:

• Monitor platform usage:

  • Business users: Analytics offers real-time visibility into how teams utilize Contentstack based on contractual entitlements, aiding in resource allocation and identifying opportunities for training or optimization of content operations for efficiency.

  • Technical users: Gain insights into subscription usage, stack-specific metrics, bandwidth, API requests, and top URLs. Data is updated every 24 hours and filters can be applied for detailed analysis.

• Integrate Analytics API for custom reporting:

  • Business users: The Analytics API allows organizations to integrate Contentstack data into existing BI tools, facilitating comprehensive reporting and informed decision-making.

  • Technical users: Leverage the asynchronous Analytics API to retrieve data on device usage, top URLs, and status codes. This enables the creation of custom dashboards and reports, enhancing visibility into system performance and user behavior.

What’s next for Analytics

We are committed to expanding the capabilities of Analytics in future phases. You can expect to see enhancements and new data insights across several areas, including:

• Platform: Deeper insights into overall platform performance and usage.
• Marketplace & Developer Hub: Analytics related to the usage of apps and extensions.
• Content & Workflows: Granular data on content creation, workflows, and publishing processes.
• Traffic Explorer: Advanced tools for analyzing content traffic and delivery.

What data and insights do you want to see in our new Analytics app? We’d love to hear from you—in our Discord channel, via [email protected], or through your Customer Success Manager. Let us know!

See Analytics in action!

To help you get the most out of this new feature, we invite you to register for our upcoming small group demo introducing Analytics on May 22nd at 9 am PT / 12 pm ET / 6 pm CET. Join us to explore the dashboard, learn how to track usage and performance, and discover how to leverage Analytics to drive operational efficiency.

We're excited to see how you use Contentstack Analytics to gain valuable insights and optimize your content operations. Stay tuned for more updates as we continue to evolve this powerful tool!