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End-of-Year 2023 Platform Recap: Contentstack’s latest innovations and what’s ahead

Brandon EcclesFeb 06, 20245 min read

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As 2023 nears its end, it’s a good time to reflect on Contentstack's progress and achievements, particularly in our mission to provide brands with innovative tools for crafting digital experiences that keep them at the forefront of brand relevancy.

Our path has been one of continuous growth and user empowerment, evolving from a foundational CMS to a robust, composable digital experience platform. This year, we've not only improved our core CMS capabilities but also broadened the offerings and capabilities within our Marketplace and Automation Hub, and introduced Developer Hub, a new experience that simplifies custom solution development for Contentstack. In line with our vision to streamline digital content management, we introduced Launch – a new front-end hosting solution designed to facilitate swift and effortless content deployment.

Let's explore the key platform highlights from the past year.

CMS Features

Streamlined Data Structure with Advanced Taxonomy

With Advanced Taxonomy, managing complex data structures is no longer daunting. Particularly beneficial for large enterprises, this tool redefines how content is categorized and retrieved, making data management more intuitive and efficient. It's ideal for sectors like e-commerce and media, where organizing a vast array of products or articles is crucial.

Learn about Advanced Taxonomy.

Content Creation with AI Assistant

This year marked the general availability of our AI Assistant, bringing the power of generative AI to the point of content creation. The AI Assistant can be supported by a number of available AI vendors and language models, including OpenAI's ChatGPT, Microsoft Azure, and Amazon Bedrock, offering brands the flexibility to leverage the appropriate AI technology according to their content strategies.

Explore the AI Assistant.

Live Preview with GraphQL Support

Combining the precision of GraphQL with the intuitiveness of Live Preview, we've made a significant leap in content management this year. Our enhanced Live Preview feature now fully supports GraphQL, allowing teams to see real-time content changes across platforms with accuracy. This advancement is crucial for developers and marketers, ensuring optimal content presentation across all digital touchpoints.

Get started with Live Preview for GraphQL.

In-platform Help Center


Bringing documentation, FAQs, and guides directly into the user workflow experience, our in-platform Help Center leverages AI to help users find what they’re looking for fast. It delivers helpful steps, documentation details, or quick answers to questions, ensuring users have the right information at the right time.

Discover more about the embedded platform Help Center.

Marketplace Features

Rapid Deployment with Content Model Templates


Our Marketplace now features Content Model Templates, an all new asset type offering pre-defined content structures for rapid deployment. From blog layouts to product listings, these templates provide ready-to-use blueprints for rapid content creation, enabling users to quickly launch projects and maintain brand consistency.

Learn about Content Model Templates.

Strategic Planning with Release Preview App

The Release Preview App is your strategic partner in content scheduling. It allows content teams to visually plan and preview their releases, ensuring that every piece of content aligns with your broader digital strategy. This app is especially useful for campaign managers and strategists who need to coordinate multiple content releases simultaneously.

Explore the Release Preview App.

Custom App Creation with Developer Hub

Now generally available on Contentstack, Developer Hub provides a user-friendly interface for teams to easily create and manage custom applications, making it an ideal tool for developers and partners looking to enhance or extend the platform experience with personalized integrations and capabilities, whether for internal or public use.

Discover more about Developer Hub.

Automation Hub Features

Streamlining Workflows with Automation Hub

Automation Hub continues to grow, introducing repeat paths and conditional logic for more complex robust processes. Paired with support for new AI connectors like Microsoft Azure and Amazon Bedrock, it's transforming routine tasks into intelligent, automated workflows.

Explore Automation Hub.

Launch Features

Go Global with Contentstack Launch

Contentstack Launch, now available on Microsoft Azure EU infrastructure, represents a significant leap in our content management journey. It caters to global businesses, offering efficient tools and a user-friendly interface for managing diverse digital experiences.

Learn about Contentstack Launch.

Conclusion: Looking Ahead to What’s Next

Looking ahead to the upcoming year, our focus remains committed on helping brands maintain their digital relevancy by improving the way teams create and manage their digital experiences. Stay tuned and visit the platform updates page for more innovative features and enhancements designed to make your journey with Contentstack more impactful and productive. Thank you for being part of our journey this year, and here's to a future of continued innovation and success!

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

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