Digital experience training for B2B teams: Accelerating DXP adoption

Highlights

You’ll learn about effective training for new B2B digital experience platforms.

• Identify skill gaps: Assess competencies in APIs, integrations, and modular content
• Set clear goals: Align training objectives with business outcomes.
• Use varied formats: Combine hands-on labs, live workshops, e-learning, and peer learning to engage all styles
• Leverage vendor support: Utilize sandbox environments and vendor-led workshops

Partner with Contentstack today to accelerate your DXP adoption and transform your digital strategy.

Legacy digital platforms lock teams into rigid workflows, stall innovation and skyrocket IT costs. This makes them unsuitable for the dynamic demands of modern businesses. Hence, enterprises need composable DXPs to streamline integrations and scale with market demands.

However, teams that transition from monolithic systems to a composable DXP may struggle with adoption. Without structured training, they may waste time and risk project delays. Effective training bridges the skill gaps, drives adoption, and ensures digital strategies adapt to future needs.

Does my team need digital experience training?

When teams pivot to a digital experience platform, you want to look for signs that you may need structured training. Here are some questions to ask:

• Are integrations stalling or breaking?
• Are the developers and marketers struggling with new APIs or modules?
• Are support tickets increasing after updates?

If your answer is yes to any or all of these, then it signals a training gap. Skipping training exposes you to compounding risks. Untrained users deliver poor digital services that run up IT costs and damage your brand.

With the required training, you can get the team up to speed, ensuring they understand how integrations, APIs, and other system features work. By implementing one, you eliminate errors, accelerate adoption, and maintain an agile digital strategy.

How do I build a digital experience learning path?

Charting a clear learning journey gives your team the tools to make the most of a composable DXP. Map roles and skills, set goals tied to business outcomes, develop hands-on labs, and track progress. Here is an abridged three-step process to create a learning path.

1. Conduct a skills-gap analysis: Survey team roles to map existing competencies against required digital technologies. Identify gaps in API usage, modular content design, and microservices concepts.
2. Outline learning objectives: Set goals for each role. For instance, you can task developers with integrating a new service within two days. You can task marketing with creating personalized content workflows and ensuring your objectives align with the goals of the business.
3. Map modules to responsibilities: Assign digital experience training to all users. Include customer experience training and loyalty program best practices. Offer specialized modules, such as data integration for IT, A/B testing for marketing, and analytics for customer service.
4. Schedule milestones: Set checkpoints for the training, and include an advanced refresher course at six months. Tie milestones to KPIs.

How to structure an effective digital experience training program

An effective training program needs to be engaging and results-driven. It should also consider the learning styles of the participants. As such, blend multiple formats for the best results. This includes:

• Hands-on labs: Perhaps the most essential learning structure. Host hands-on labs that provide real-world scenarios in sandbox environments. These labs foster experiential learning and support seamless transitions to real-life situations. 
• Live workshops: Workshops are also effective and engaging, as instructors can field questions. Conduct these live sessions and focus on areas such as API usage, integrations, and customer experiences. Use case studies to illustrate a successful digital strategy.
• E-learning modules: Provide short micro-courses on specific features. These bite-sized lessons reinforce learning. Also, given that they are self-paced, they fit into the busy schedules of team members. 
• Peer learning via collaborative platforms: Create internal forums on Slack or Microsoft Teams to facilitate peer-to-peer learning and support. Encourage teams to share tips on what they have learned. Ensure the platform is supportive.

Mixing formats is like covering all bases; each team member can learn in a format that suits them. It also builds confidence and drives a culture of continuous improvement.

What role does a DXP provider play in digital experience training?

A composable DXP provider can support your team's professional development, helping them understand how to use a DXP. They can also support your learning path with resources built on expert knowledge and experience. They offer training resources that cover all aspects of digital experience integration, such as:

• Sandbox environments: These are safe test zones that let teams explore workflows without disrupting live services.
• Vendor-led workshops: These are interactive sessions that cover platform fundamentals and new features, bridging the gap between theory and practice.
• Certification paths: These are official certificates designed to validate expertise and encourage completion of digital experience courses.

It is good practice to collaborate with your platform provider and integrate their offerings into your plans. Align vendor resources with your digital strategy and host co-branded training events to encourage cross-team collaboration.

How Contentstack supports your digital experience training

Contentstack's academy offers role-based training with guided learning paths and certifications for leaders, developers, and content managers. It covers multiple topics, including automation, visual builder, and composable technology, as well as the AI accelerator program, which enables you to harness the power of generative AI in your workflows. 

With resources such as courses, demos, webinars and more, you can accelerate composable DXP adoption.

Case studies

Golfbreaks

Golfbreaks struggled with slow content delivery and inefficiencies in digital production. They used Contentstack’s AI Accelerator to speed up workflows and boost team output. After adoption, Golfbreaks achieved a 78% faster time to market for campaigns.

“With Contentstack’s help, our AI use case has been expanded into a much more powerful tool that’s helping us to save time and move faster.” Jack Simkins said.

Read more to see how Contentstack's AI enabled Golfbreaks to transform its digital experiences.

Brad’s Deals

Brad’s Deals faced bottlenecks in content operations and manual processes. They used Contentstack’s Automate to create, test, and launch custom workflows quickly. This helped the team deploy automation across environments at speed.

“Automate has been an incredibly powerful tool to use. We’ve been able to quickly learn how to use the system, build automations as POCs, and validate them.” Eric Agnew said.

Read more to see how Contentstack's automation transformed Brad’s Deals processes.

FAQ section

How long does a digital experience training program take?

It varies, depending on the training program and provider. Most standalone courses on Contentstack Academy can be completed within one to two hours. In other cases, training programs can also last up to 12 weeks, depending on delivery format and pacing.

Can we customize training without external vendors?

Yes. You can leverage internal SMEs, open-source tutorials, and peer-to-peer learning frameworks.

What KPIs should we track for training success?

Monitor adoption rates, feature usage, customer satisfaction, and impact on revenue.

How do we keep training content current?

To keep training content current, you may schedule periodic refreshers—say, every quarter. You should also track platform updates and involve your DXP provider in enablement sessions.

Learn more

Digital experience training transforms your DXP investment into measurable outcomes. Structured training drives adoption and improves customer experiences. A clear learning path supports your long-term improvement by ensuring you make the most of a composable technology.

By incorporating vendor resources, you can accelerate composable DXP adoption and position yourself for long-term growth and digital success. Contentstack supports your learning with curated resources within its academy and AI accelerator program. Talk to us today to incorporate the right digital experience training to fuel your innovation.