How to Choose the Best Partner to Transition Your Technology to MACH

While many digital transformation projects can be made more successful with the support of a qualified implementation partner, it will be almost essential for businesses that want to pursue a MACH technology architecture.

In this article, we pull from a history of MACH implementations shared by Contentstack and Valtech to share the top evaluation criteria that businesses must consider when selecting a MACH implementation partner.

What is MACH?

MACH is a new breed of technology built on four key principles: It’s microservices-based, API-first, cloud-native, and headless.

This kind of technology architecture enables businesses to build ever-evolving digital experiences with tools that are always modular, pluggable, and scalable.

Why Go MACH?

MACH technology allows you to create an enterprise technology stack made up of exactly the tools you need, when you need them — and replace them once they no longer meet your needs. Microservices help cut development lead times by 75%.

MACH technology is, by definition, easily extendable. That means, with MACH, your business can use robust APIs to quickly integrate all of your technologies with any new tools (like personalization engines) or new channels where your customers might be found (like augmented reality applications).

And because cloud-based MACH Is always up-to-date, it never requires costly, time-sucking upgrades; ultimately reducing your total cost of ownership. In fact, cloud deployments deliver 3.2X the ROI of on-premise ones.

Why It’s Important to Have a Partner for Your MACH Transformation

Moving to MACH architecture requires specific expertise both for the initial shift as well as the ongoing, business-wide transformation that switching to MACH can incite.

For this reason, it makes sense for businesses to partner with professional services providers that have MACH implementation and operation experience.

Not only will the best MACH partner have the right staff on-site (or the ability to source the talent needed) to get your implementation off the ground, but they’ll also be able to help design and implement a solid foundation for your business and provide ongoing guidance for your team.

Tips for Choosing the Right Technology Partner for Your MACH Implementation

Remember these 6 tips when you’re evaluating for the best technology partner to implement MACH within your organization.


Look for Outcomes, Not Time Spent

First things first, you want a MACH implementation partner that prioritizes a results-focused engagement — not just a package of hours for a one-dimensional technology implementation and an ongoing support agreement.
To find out how likely a potential partner is to deliver actionable outcomes for you and your customers, you can start by taking a look at their past MACH technology implementations.

First, ask for case studies, which will give you an introduction into their track record for producing results. Consider contacting past clients and finding reviews across blogs, review platforms, and even social media.


Pursue Ancillary Skills That Power the Entire Engagement

Beyond the technical skills that go into a MACH implementation, there are ancillary skills a partner should also have to make your entire transformation a success.

“In my opinion, one of Valtech’s strengths is both the technical delivery of the services related directly to Contentstack, but also what I call the ‘soft skills’ critical to the overall engagement: Customer experience strategy, data science, content, etc.,” said Peter Fogelsanger, Contentstack’s Global Head of Partnerships.

“When you’re moving to MACH there’s a lot more to it than just replacing your CMS. It needs to be strategic and it needs to be agile and it needs to fit with the rest of the stack.

“It’s like building a house. You can learn how to do it yourself, but it’s nice to have a partner who can actually guide you through things like getting your internal teams spun up to support MACH.”

When transitioning to MACH, it’s best to do it alongside an implementation specialist that can support your digital transition every step of the way, even through the less technical tasks.


Find Cultural Alignment

Working with an implementation partner that aligns with your culture should be a priority when it comes time to transition to MACH.

For example, Contentstack and Valtech’s MACH implementation projects have always gone over so well because both organizations are culturally aligned — both are members of the MACH Alliance, both feel passionate about helping enterprises achieve a MACH future, and the end-user experience is a top priority for both businesses.

“One of the things that has made our partnership strong is that both organizations are customer experience-oriented,” said Matthew Morey, Senior Vice President Of Technology at Valtech.

“It may sound cliché, but a lot of service providers are only billable hours-focused and many software companies are only results-focused. We’re both interested in the end-user achieving a desired KPI or improving their ability to do a specific task.”

When you’re aligned with your professional services provider, you’re more likely to be on the same page when it comes to setting and achieving goals throughout your MACH transformation. That’s a recipe for a happy team and, eventually, happy customers.


Engage in a Paid Proof-of-Concept Project

Boilerplate demos of individual MACH solutions won’t give you the full picture of how an organization-wide implementation will go for your business. And simply talking to an agency or watching their pitch won’t be the same as actually working with them.

Consider instead embarking on a small but paid proof-of-concept project when choosing a MACH implementation partner. This monetary investment means your own stakeholders will be more engaged and will give you a more accurate idea of what it’s like to work with your implementation partner of choice when real results (and funds) are on the line. Your investment in a paid proof-of-concept project doesn’t necessarily have to be a loss. If chosen well — and your partner can help with this! — you may end up with a useful chunk of code or even a start to a product that you can develop for customer use.

Another reason to invest in a paid proof-of-concept project is that you’re likely to work with the team with which you’ll be paired when it comes to instrumenting a full MACH implementation — giving you another chance to experience how your cultures align.

Luckily, with MACH, building out a paid proof-of-concept project doesn’t have to be an arduous process. Thanks to the ease of composability of MACH technology, projects can be spun up in a matter of weeks — not quarters — when teams are aligned on goals and priorities.

On-premise, monolithic systems don’t give you this opportunity the way cloud-based, modern solutions do. Take advantage of that.


Seek Out the Boundary Pushers

The Valtech + Contentstack partnership works because both parties are boundary pushers.

Valtech is always excited to implement emerging experiences using Contentstack’s platform — which is pushing boundaries in its own right in the world of headless content management.

Recently, we worked together to take something for which there was no blueprint (a content-rich augmented reality experience) and push the boundaries to charter our own. The augmented reality demo that we built in under four weeks — Project Spyglass — was only possible because of MACH principles and because both partners were willing to challenge the status quo.


Partner on Prioritizing Innovation

As parting wisdom often is, our final bit of advice is a bit philosophical.

In the words of Pascal Lagarde, Valtech’s Vice President of Commerce in Europe, “ … don’t focus on features. Focus on vision; direction.”

Instead of honing in on the specific features or solutions a potential partner is currently working with, look at whether they have the same overall philosophical vision as your organization.

MACH technology is ever-evolving and ever-improving. Businesses and implementation specialists that don’t have a philosophy that prioritizes innovation will never make it in a MACH future.

You must make sure you’re on the same page as your implementation partner about the fact that composable architecture is the future of enterprise technology. And you must be sure they’re willing to go on a journey of continuous innovation with you, not just sell you a one-time solution.

Get the Guide from Valtech and Contentstack

Learn more about MACH technology implementation and how to make it work for your business in our new in-depth ebook from Valtech and Contentstack: Break the Replatform Cycle With MACH Architecture

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What's the Heart of Your Digital Strategy?

In 2020, Google processes 4.2 million search queries per minute. Two hundred emails are sent every minute. And the marketing technology landscape includes 8,000 different solutions.

Today, distractions come in all shapes and sizes and from every angle for the busy digital manager. This can make it extremely difficult to cut through the noise and focus on what truly has the potential to move the needle at your company.

Allow us to cut through the static and help you refocus your efforts and energy on what matters most: The content at the heart of your digital strategy, and how to manage it to make the most of current opportunities.

Why Content Should Be the Core of Your Digital Strategy

These are three main steps the majority of buyers will go through before they ultimately patronize your business. The awareness phase is when a consumer realizes the need for a solution to a problem that exists in the market. The consideration stage, when the same consumer starts researching options for solving their problem. And the decision process, when they finally land on the best solution.

And you know what powers each of them? The answer is “content.”

From your marketing websites to your product and service descriptions, social media messaging, blogs, email marketing campaigns, how-to videos, customer-facing knowledge base, and beyond — content is the underlying element that powers each of your customers’ experiences.

Content is the customer service that’s always available to answer consumer questions accurately. Content is what helps your business rise to the top in the competitive world of search engine results. Content enables you to position yourself as an industry expert — and a resource your loyal customers can share with their friends and followers when they want to rave about their favorite brand.

Content is your consistent voice in an omnichannel environment where consumers are exposed to constant marketing, whether they’re walking past a billboard, scrolling through social media, or watching their favorite video streaming service.


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Take it from nearly 50% of eventual buyers who engage with 3-5 pieces of content before they even get in touch with a company about a purchase they’re interested in making. Useful content should be at the heart of your digital strategy, which is why you really shouldn’t skimp when it comes to managing it.

Can You Afford The Cost of Poor Content Management?

With great content comes the necessity for a great system to manage it in a way that makes the most of the opportunities it affords. What you can’t afford are these significant losses that accompany poor content management practices.

Content Loss and Rework Wastes Big Time Salary Dollars

Data from the market intelligence firm IDC shows that organizations with over 1,000 workers spend $5 million every year, paying employees to duplicate content that has been mismanaged and lost.

But despite this expensive effort to create business content, 81% of office workers still report wasting too much of their time at work trying to process ineffective content that is either too long, poorly organized, inaccurate, unclear or all of the above.

There’s no doubt you pour a lot of effort and resources into creating content. Unfortunately, this outpouring loses all return on investment if your content management process is too weak to ensure the content you’re creating is valuable and accessible to various departments who need to locate, use, optimize, and even reuse content for a growing number of audiences and distribution channels.

A Lack of Content Management Costs Precious Productivity

Along with salary dollars, poorly-managed content costs worker's valuable time they could be spending on productive tasks instead. Knowledge workers spend an average of 2.5 hours of every workday searching for the business content they need.

Additionally, looking for hard-to-find resources, other content-related tasks that employees often waste productive hours include working through approval requests, managing draft versions, and sharing content resources with the right people throughout the organization.

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Badly-Managed Content Can’t Cash In on Personalization

When it comes to developing customer experiences that convert, it’s not just content but the context that’s king. Today’s consumers are, quite frankly, over generic content. A popular study found that 78% of consumers are more likely to purchase from a brand that serves them relevant content, 64% would recommend the brand that delivered this relevant content. Half would spend more on products and services if their brand experience were personalized!

The fact that consumers prefer highly-relevant content-driven experiences isn’t all that surprising. Unfortunately, what’s surprising today is finding a brand that can deliver the personalization level that consumers prefer.

If you’re ready to be one of those rare brands, it’s time to adopt a system for managing content that’s easy to find, optimize, and publish to any channel, for any audience segment, and at any scale.

The Best System for Creating a Modern Your Content Management Process

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Developing an effective and efficient content management strategy is beneficial for businesses in a lot of ways. It can uplevel the reach of your content marketing efforts, support your personalization capabilities, and even improve the content-powered customer experiences that ultimately shape your bottom line.

To take advantage of these opportunities, you need a content management system (CMS) that empowers your team to leverage content like the valuable business asset that it is.

A headless CMS is a cutting-edge content management tool that should live at the heart of your digital strategy.

The “traditional,” monolithic CMS (think WordPress) kept content and the formatting layer in one system. This coupling was an adequate solution in the days of static content for delivering content only to websites. However, today using a monolithic system requires you to recreate content manually each time you want to publish content for a new audience or channel. With a monolithic CMS, it’s nearly impossible to personalize and distribute content at scale.

A modern, headless CMS (like Contentstack) stores its content and its formatting layer separately. This separation is critical in enabling marketing teams to create and optimize content assets. Simultaneously, designers and developers build out distribution for those assets, whether they’re delivering it to a new website, email campaign, internal knowledge base, or anywhere else.

The application programming interface (API) technology that makes this modular functionality work also makes it easy to integrate tons of other critical business technologies to build an end-to-end digital strategy. A headless CMS works as a content hub to connect your customer relationship management platform, data management platform, AI-powered content optimization tools, ecommerce store(s), translation and localization services, and anything else you may need.

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Today, content is the currency of business. Choosing a modern content management system to build a flexible and thoughtful digital strategy is key to generating more of that currency to spend on new customers.

If you’re new to the concept of headless CMS, there’s a lot more to learn. Enjoy free access to Forrester’s webinar “Learn the True Value of a Headless CMS.” This webinar explores why headless CMS architecture is critical in an omnichannel world and how its built-in content delivery and management features are ideal for busy marketers and developers.

And once you’re ready to start shopping for a headless CMS for your organization, check out our guide “How to Choose a CMS,” or get in touch with our team here at Contentstack to take our headless CMS on a free, no-obligation test run.





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Why 51% of Digital Experience Capabilities Sit on the Shelf

Enterprise companies only use half of the capabilities of the digital experience technologies they invest in, according to our recent survey of 100 business, technology, and marketing leaders in UK enterprises. Those features aren’t just taking up space, but significant costs. Respondents estimate that, on average, maintaining and licensing these unused features accounts for 24% of their current digital experience investment.

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While our study focused on businesses in the United Kingdom, unused software is hardly a regional issue. A 2016 study estimates that there is $259 worth of unnecessary, unwanted software on each computer in every office worldwide.

Features aren’t going unused because of a lack of need. Over half of our survey respondents (52%) said that they expected substantial investment in new technologies to meet their digital transformation ambitions in the next 18 months. Worldwide spending on digital transformation is expected to reach $2.3 Trillion in 2023; if companies are allocating a quarter to unused features, that means billions of dollars on unused capabilities.

While we were surprised to learn that such a large percentage of digital experience investment was wasted, we did expect that very few companies were exploiting their full technology stack. We were more curious about why these tools aren’t implemented and how companies evaluate new tools to prevent unused investment.

Today’s Roadblock: Expensive Implementation

The high cost of implementation was the most significant pain point, with 43% of respondents listing it as a barrier responsible for unused digital experience capabilities.

For many companies, a rapid transformation has led to a web of custom integrations made on an as-needed basis. Implementing new technology doesn’t just mean wiring it into the system, but detangling the spaghetti of integrations currently there. A tedious process at best, and in some cases, it turns into a scavenger hunt for information on connectors built by someone no longer at the company.

Tellingly, 58% of the respondents (and 74% of technology decision-makers) said that a lack of integration ability was a top reason their current investment would become inadequate over the next 18 months.

The integration headache doesn’t just slow down transformation, it can stop it. In an interview about the company’s decision to modernize its architecture, The Spectator’s Director of Digital said, “In terms of ability to innovate, everything had a cost associated with it, which put us off doing anything risky. That meant our technology was stagnating — and so was our ability to serve customers.”

If stitching a new technology into the stack is the largest barrier today, when application integrations rates are just 31% in the US and 26% in the UK, companies aiming for a more connected experience need an integration makeover — or risk getting locked into a legacy knot of dependencies.

Tomorrow’s Road: Composable Architecture

While it would be great to stop time and tidy up your toolkit all at once, businesses don’t have that luxury.

“Companies are modernizing their approach to digital in stages.” explains Neha Sampat, CEO of Contenstack, “They need to be able to access new technologies and tools now while transitioning their stack over time. Modern software needs to integrate not only with other new technologies but also with legacy tools to make the wider digital transformation as smooth as possible.”

An increasing amount of software providers are coming around to this way of thinking. The digital experience is now too extensive for any one platform to handle, and modern vendors understand that the most competitive tools are the ones that excel in their specific area — and play nicely with everyone else.

Recently launched, the MACH Alliance is a growing group of enterprise vendors and system integrators that believe this type of composable architecture will power the next generation of business and technology. With Microservices-based, API-first, Cloud-native, and Headless solutions, the Alliance is helping enterprises embrace the paradigm shift from legacy platforms to an open technology ecosystem that’s designed to evolve.

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Today’s Roadblock: Feature Bloat

Feature overlap between tools was said to be a reason for unused investment by 38% of respondents. These companies may have started on a one-size-fits-all software suite for their digital experience, but as their ambitions became more unique, they turned to more modern tools.

For instance, a company’s main site might run on the legacy platform. However, a headless commerce system handles transactions, another vendor optimizes on-site search, and there’s a custom-built solution for the mobile experience. Because the original vendor suite was designed to be a “one-stop-shop” for digital, adding a new tool often requires custom workarounds to integrate — making the original platform very sticky. A critical part of the business may depend on only 10% of the legacy platform, but the licensing fee still requires payment for 100% of the suite.

Business, technology, and marketing decision-makers felt similarly about feature overlap, with 35%, 41%, and 36%, respectively, listing it as a barrier. However, they differed when it came to feature necessity. Technology leaders ranked “they are features and capabilities we do not need” as the most common barrier (44%) while business and marketing both ranked it as the lowest (19% and 15%, respectively). Hinting at a disconnect between the groups in regards to digital ambition and technology capabilities.

Overall, whether due to duplicate features or unnecessary capabilities, it’s clear that many enterprise businesses are finding their modern ambitions are stuck on legacy feature management practices.

Tomorrow’s Road: Modular Tools

As mentioned above, enterprise technology is moving away from the classic, single-vendor suite to a modular solution ecosystem. In a recent interview with Matthew Baier, MACH Alliance board member, he spoke about the freedom offered by composable tools:

“MACH is as revolutionary as the “undo” button. You can make decisions that don’t punish you for years to come. You can pick a piece of technology that you’re unsure about, and instead of committing to it for the next ten years, you can test it out. If it works as expected, it’s already there and integrated. And if it doesn’t, you can remove it from the stack without everything falling apart.”

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Technology is one half of the equation for useful features; the other is market awareness. When discussing the best ways to evaluate new technologies, the Director of Digital of an iconic British luxury fashion house advised:

“The best question you can ever ask in an evaluation is if they can give you a specific example of where they deployed something recently that came from a customer idea. For the platforms we chose, within seconds, a person in the room could tell us one or two very good recent features they built because a customer suggested it. That is really authentic insight showing that they are listening to and partnering with their customers.”

Selecting modular tools with customer-driven feature development helps businesses quickly access the capabilities they need and quickly remove the ones they don’t.

Today’s Roadblock: Maintenance Burden

The high cost of consistently maintaining capabilities was listed by 38% of respondents as a barrier to use, and 36% said that the time spent maintaining their current digital experience investment is disproportionate to its business value.

According to Devada’s “2019 State of the Developer Report,” 66% of developers find that maintenance of legacy systems and technical debt hinders productivity. So it’s no surprise that 64% of businesses list the need to upgrade outdated infrastructure as the top reason for increasing their IT budgets in 2020.

Of course, maintenance is not only a burden on the backend. Both business and marketing decision-makers were more likely to list maintenance as a barrier than their technology counterparts (45%, 36%, 32%, respectively).

The sales promise of a “data-driven” experience can, in specific platform promotions, conveniently leave out that delivering on that promise requires the user to enter and update massive amounts of data manually. On average, an employee uses eight SaaS applications to do their job, and companies with over 1000+ employees have over 200 SaaS applications in their stack. If these platforms don’t automatically sync, the time required to copy data between them means it’s simply not feasible to keep them all up to date. This means that many data-centric features, such as personalization and analytics capabilities, remain unused.

Tomorrow’s Road: (Really) Try Before You Buy

If a software vendor claims to have a flexible solution that helps businesses move quickly, it should be no problem for enterprises to take a test run of the software beyond the standard sales demo.

“I always recommend to any other company going on this journey to hack your way past the sales deck.” says the Director of Digital at a British luxury fashion house, “There were three key selection decisions that were thrown completely on their head by doing a small, one-day hackathon. We were able to evaluate bottom-up, with facts and evidence, on business cases signed off on by the CIOs. Effectively, decisions were changed because we spent that little bit of time proving things worked.”

These real-world trial runs shouldn’t be limited to developers. Having cross-departmental teams evaluate solutions means that red flags are identified early on in the selection process. Unifying on core selection criteria from the start can help teams agree on mini compromises along the way and prevent anyone from getting locked into effort-heavy tools they never had the chance to veto.

Pave the Way Now for Continued Digital Acceleration

Companies have felt the pressure to transform for quite some time. In 2020 the digital experience is being forced to change even faster. It’s estimated that complex business challenges companies are facing due to Covid-19 has accelerated companies’ digital communication strategy by a global average of 6 years.

Only 27% of our survey respondents felt that their current technology could adequately support their digital transformation ambitions over the next 18 months. One in ten believe that their existing tools are an obstacle to their goals.

With ambitious transformation goals and urgent digital needs, many companies are renovating and expanding their architecture. These improvements can incorporate modern, modular tools to ensure companies unlock themselves from the current barriers of legacy technology and create a solution ecosystem that will be easy to evolve with the enterprise’s digital ambitions.

See the full results of the UK enterprise leader survey: The State of Digital Experience Investment in the United Kingdom

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The Benefits of Contentstack’s CDN

For most web properties, delivering content fast is of the utmost importance. That’s why Content Delivery Networks (CDNs) exist.

A CDN is a network of caching servers scattered across the globe, caching content regularly and delivering cached content to nearby requests. This improves the content delivery and page load time dramatically since the request does not need to travel to the origin server. Read more about CDN.

Most website owners consider setting up a CDN. But with Contentstack as your CMS, you don’t need to worry about setting up any caching mechanism since Contenstack comes with a CDN. Lightning-fast content delivery comes by default. Let’s look at some of the other CDN benefits that you get with Contentstack.

Leverage our CDN to serve high traffic

We have partnered with a modern CDN provider with more than 60 cache servers worldwide, capable of delivering cached content in a fraction of a second.

Additionally, there is no maximum limit to the number of GET requests per second you can make to the CDN. This means you do not need any caching mechanism or CDN, even if your website gets incredibly high traffic per day.

In cases when Contentstack is down, which doesn’t happen, the CDN servers will continue to deliver cached content to the visitors.

Keep your content fresh with Cache Purging

Purging refers to the removal of cached content from the CDN servers. Your cached content remains in the Contentstack CDN servers for up to one year, after which it is cleared automatically. However, whenever any content is published, unpublished, or deleted, it purges the changed content (and some related content such as referred entries and assets) from the CDN servers instantly. Read about how cache purging works with Contentstack.

After the cache is purged, when making subsequent page requests, the CDN fetches new content from the origin server, delivers to the requester, and saves the updated cache. This process ensures that your website visitors always get updated, fresh content.

If an asset or image is updated, the cache is not purged. The updated asset or image gets a new URL, and the old image or asset would be available at the previous URL for one year.

Near Realtime Cache Purging

Cache purging happens in realtime. When any new content is published, unpublished, or deleted, the cache is purged instantly. So, subsequent requests are updated from the origin server.

Cache Optimized for Fewer Requests to the Origin Server

Contentstack’s intelligent caching mechanism purges the cache of only the content that has been changed (published, unpublished, or deleted) and other related content (e.g., referenced entries and assets) from the CDN servers. Also, the cache of only that specific locale and environments are purged.

Purging happens for only the cached items that are changed. The cache of other unchanged content remains intact. This translates into a lower number of requests to the origin server. You can refer to our Cache Purging Scenarios doc for more details.

Maintenance-free and Economical

Having a CDN within your CMS means you don’t have to worry about choosing a CDN from the hundreds of available options, setting it up, and maintaining it forever.

Nor do you have to worry about the CDN being compatible with the CMS or defining cache purging rules, etc. It’s all set up and ready to use. Additionally, this is much more cost-effective than another third-party CDN, even if you use and pay for over-usage with Contentstack.

From the above points, it is undoubtedly clear that you do not need a separate CDN for your web properties if you use Contentstack as your CMS. However, if you still want to set up a separate CDN (or if you already have one), there are certain things to keep in mind when using Contentstack. Using other CDNs is a topic that we will cover in our follow-up CDN blog post.

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Introducing the Contentstack Command-line Interface (CLI) Beta

At Contentstack, we are always looking for ways to make it simpler for developers to use our APIs. With that in mind, we recently introduced Contentstack command-line interface (CLI) Beta, a simple, seamless way to interact with Contentstack using the command line. With this release, developers can now perform common tasks and bulk actions with just a few keystrokes, without having to code.

Contentstack CLI - Supported Actions

In this Beta release, you can use the Contentstack CLI to perform the following operations, as long as you have the proper permissions:

  • Bulk publish and unpublish operations
  • Content migration operations

Bulk Publish and Unpublish Operations

Using the Contentstack CLI, you can perform bulk operations on entries and assets. By running a series of commands in the CLI, you can perform the following tasks:

  • Publish all entities and assets in bulk
  • Publish all draft entries in bulk
  • Publish entries and assets from one environment to another in bulk
  • Publish all entries of a content type in bulk after adding a new field
  • Publish entries in bulk after a non-localized field is updated
  • Restore or unpublish entries in bulk
  • Unpublish all published entries of a content type in bulk

It’s possible to achieve all of the above actions using our Bulk Publish utility. However, using the Contentstack CLI makes managing content changes and publishing in bulk easier and quicker.

Content Migration Operations

Along with bulk operations, the Contentstack CLI allows you to perform content migration operations from the console. By using specific commands, you can perform the following content migrations operations:

  • Export content: If you want to migrate content from one stack to another, you need to first export the content from the source stack. You can perform export operations using management and auth tokens.
  • Import content: After you export content from one stack, you can import the content into another. Again, you use management and auth tokens to perform these operations.

Setting Up the Contentstack CLI

Getting started with Contentstack CLI is easy. You need to first install the required npm module and run csdx help to get all commands. For installation information, read the CLI documentation.

Next, create a stack in your Contentstack account, or ask the admin to create one for you. Make sure you have either the Developer or Admin rights to the stack. You can use the stack’s management token or your auth token to authenticate.

Using the Contentstack CLI

Once authenticated, you can configure the CLI as per your requirements and start using the commands. Read the detailed instructions on using our CLI commands in our documentation.

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