Web personalization refers to the dynamic process of tailoring online content, user experiences, and website interactions to cater specifically to each visitor's individual preferences, behaviors, and needs. This customization involves leveraging data analytics, user profiling, and advanced algorithms to deliver relevant and engaging content, product recommendations, layout adjustments, and other website elements that enhance user satisfaction, increase engagement, and ultimately drive desired outcomes such as conversions, user retention, and a more personalized online journey.
Resources related to web personalization.
Localization and Personalization at Scale
Webinar | How to use behavior tracking to personalize content with a headless CMS and Uniform
What is a DXP? Understanding digital experience platforms
Implementing personalization using dynamic yield on Contentstack powered websites
Contentstack products, platforms, and solutions related to web personalization.
Technology & solutions
Technology and solutions related to web personalization.
Marketplace apps and integrations related to web personalization.