Web personalization

Web personalization refers to the dynamic process of tailoring online content, user experiences, and website interactions to cater specifically to each visitor's individual preferences, behaviors, and needs. This customization involves leveraging data analytics, user profiling, and advanced algorithms to deliver relevant and engaging content, product recommendations, layout adjustments, and other website elements that enhance user satisfaction, increase engagement, and ultimately drive desired outcomes such as conversions, user retention, and a more personalized online journey.

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Resources related to web personalization.

Localization and Personalization at Scale

Webinar | How to use behavior tracking to personalize content with a headless CMS and Uniform

What is a DXP? Understanding digital experience platforms

Implementing personalization using dynamic yield on Contentstack powered websites


Contentstack products, platforms, and solutions related to web personalization.


Contentstack Launch

Launch experiences faster with fully integrated and automated front-end hosting automation hub


Contentstack Automate

Simplify the complex and automate the routine in your stack with clicks not code


Contentstack Marketplace

1-click integrations, recipes, App SDK, and more to build faster than ever


Contentstack Headless CMS

The industry-best headless CMS hands down

Technology & solutions

Technology and solutions related to web personalization.

Dynamic Yield

Enhance your online presence with effective website personalization strategies and best practices. Learn from real-world examples and navigate the challenges of real-time personalization. Delve into the world of one-to-one customer experiences with insights from Shana Pilewski, Senior Director of Marketing at Dynamic Yield.


Web Personalization is the process of creating a custom website experience for each visitor, or group of visitors.. Click to learn more.


Discover the power of website personalization. Learn why it's essential, explore ideas, and find examples and tools to enhance your marketing strategy. Tailor your website content to engage and convert visitors effectively. Discover what website personalization is, why it’s essential, and learn 5 simple steps to personalize your website in 2023.


Marketplace apps and integrations related to web personalization.

Dynamic Yield

Dynamic Yield helps companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Follow the link below to integrate with Dynamic Yield.

Hugo & Cat

We create digital products and experiences that set brands apart. By putting customers at the heart of decision making, we unlock value and fuel growth.


Shopify is a complete commerce platform that lets you start, grow, and manage a business. Create and customize an online store.