Quality score

Quality score is a metric used in online advertising to measure the quality and relevance of ads and keywords. It is pivotal in determining an ad's placement on search engine results pages (SERPs) and how much an advertiser pays per click (CPC). Quality Score is calculated based on many factors, including the relevance of keywords to the ad group, the quality and originality of the ad's content, and the overall user experience of the landing page.

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