Quality score

Quality score is a metric used in online advertising to measure the quality and relevance of ads and keywords. It is pivotal in determining an ad's placement on search engine results pages (SERPs) and how much an advertiser pays per click (CPC). Quality Score is calculated based on many factors, including the relevance of keywords to the ad group, the quality and originality of the ad's content, and the overall user experience of the landing page.

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Technology & solutions

Technology and solutions related to quality score.


Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1-10 and available at the keyword level.


The quality score in Google Ads is Google's rating of the quality and relevance of your keywords and ads. Learn about Quality Score in Google Ads and Microsoft Ads.


KPI stands for key performance indicator, which means a quantifiable measure of performance over time for a specific objective. Get examples & choose KPIs.


Marketplace apps and integrations related to quality score.

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