Headless commerce

Headless commerce refers to an architecture where the front-end presentation layer (the "head") and the back-end e-commerce functionality (the "body") are decoupled. In this approach, the e-commerce platform's back end serves as a headless content management system (CMS) or an e-commerce engine, while the front-end presentation layer is built separately and can be delivered through various channels such as websites, mobile apps, IoT devices or voice assistants. Headless commerce enables flexibility, scalability and the ability to deliver consistent experiences across multiple touchpoints.