Frequency capping
Frequency capping is a feature in digital advertising that limits the number of times an ad is shown to the same user over a specific period, preventing ad fatigue.
Products
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Technology & solutions
Amazon
Frequency capping is a technique that limits the number of times a particular ad is shown at a specific user. Here’s how to start using frequency capping.
Instapage
Why advertisers set a frequency cap in Google Ads and how to determine the best cap. Plus, how to set them up for new and existing campaigns.
Forbes
Marketing best practices include ensuring an ad is seen often enough... and not too often. Here's how frequency capping works best.