Headless commerce architecture

Headless commerce architecture is an approach where the front-end presentation layer and the back-end e-commerce functionality are decoupled. This architecture allows for greater flexibility and scalability by separating the user interface from the e-commerce engine. In a headless commerce architecture, the e-commerce engine serves as an API-driven back end, providing data and functionalities to multiple front-end touchpoints such as websites, mobile apps, or IoT devices.

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Resources related to headless commerce architecture.

Headless Ecommerce Architecture Using Contentstack and commercetools

Headless Ecommerce Architecture Using Contentstack and commercetools

What is headless CMS documentation

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Contentstack products, platforms, and solutions related to headless commerce architecture.


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Contentstack Headless CMS

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Technology & solutions

Technology and solutions related to headless commerce architecture.


Headless commerce is an e-commerce architecture where the front-end (head) is decoupled from the back-end commerce functionality and can thus be updated or edited without interfering with the back-end, similar to a headless content management system (CMS). The term was coined by Dirk Hoerig, co-founder of Commercetools, in 2013.


How do you define headless commerce? It separates the front end from the back end of e-commerce. Here's why that's a business advantage.

Big commerce

Learn about headless commerce and how this new flexible approach is innovating the way businesses sell online and approach their ecommerce tech stack.

Vue storefront

Headless Commerce is trending, many doubts about the business benefits to eCommerce brands pop up. Read the comprehensive article that clarifies it.


Marketplace apps and integrations related to headless commerce architecture.


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