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Leverage the power of composable commerce with Contentstack

The Contentstack TeamJan 05, 20242 min read

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Composable Commerce, provides businesses with the agility they need to adjust to shifting consumer behaviors. This approach circumvents the limitations of monolithic platforms, enabling rapid adaptation and superior customer experiences. Request a demo to learn more.


You'll learn how Contentstack, a leading headless CMS, empowers businesses to harness the power of composable commerce, including:

  1. Flexibility: Enables creation and management of content with ultimate flexibility.
  2. Agility: Supports swift adaptation to dynamic market trends.
  3. Scalability: Facilitates scalable solutions to meet evolving business needs.
  4. Enhanced User Experience: Personalizes content for impactful customer interactions.

Contentstack's composable architecture allows businesses to deliver highly personalized, engaging experiences, driving customer satisfaction and growth.

Keep reading to learn more!

Modern enterprises require the agility to adapt and deliver innovative shopping experiences amid ever-changing consumer behaviors. However, the frustrating limitations of legacy monolithic platforms often hinder retailers' ability to remain competitive.

The “Five Retail Challenges Overcome by Composable Commerce,” a collaboration with BigCommerce, is a valuable resource that outlines how composable commerce empowers businesses to conquer common obstacles. 

Revolutionizing retail: Composable commerce

Coined by Gartner in 2020, composable commerce has rapidly entered the mainstream. This has led progressive companies to rethink how they structure their e-commerce technology stacks.

With evolving consumer behavior, businesses need agility to swiftly adapt and deliver innovative shopping experiences. However, rigid legacy systems and monolithic platforms often restrict innovation, posing more problems than solutions:

  • Lack of scalability – Monolithic platforms often can't scale adequately to support business growth. Adding new features, sites, or traffic volume strains systems. This results in slow page loads, downtime, and poor customer experiences.
  • Inability to rapidly adapt – With consumer behaviors and technology evolving quickly, retailers must test and deploy innovations rapidly. But monolithic systems' tightly coupled architecture makes this difficult and risky. Even small changes require significant testing and can break other system parts.
  • Gaps in essential omnichannel capabilities – Customers expect consistent, personalized experiences across channels and devices. However, monolithic platforms lack the flexibility to easily add or modify functionality to support advanced omnichannel initiatives. This makes it hard to provide the seamless CX consumers demand.
  • Growing complexity slowing innovation – Monolithic systems accumulate layers of patches, custom codes, and technical debt as they age. This makes modifying and enhancing them increasingly slow, risky, and complex for developers. Innovation velocity suffers as a result.
  • Lengthy, risky re-platforming processes – Transitioning from legacy monolithic systems to modern composable architecture is daunting. Typical re-platforming efforts take 12-18 months with significant costs and risks of business disruption. This prevents retailers from realizing the benefits of composable commerce.

Composable architecture enables the combining of best-of-breed technologies that integrate via APIs. Rather than a monolithic system, businesses can assemble customized solutions tailored to their needs. Components can be swapped in and out to adapt as requirements change.

The power of an entirely headless approach

Before composable commerce, “headless commerce” was top of mind for quick-scaling businesses. However, while often used interchangeably, these two models have essential distinctions. Although headless commerce decouples the front and back end, it is often still built on monolithic platforms. This limits flexibility as business needs rapidly evolve.

Built on MACH architecture, composable commerce offers:

  • Faster content publishing and integration
  • Quickly publishing engaging, personalized content
  • Effortless content modeling without coding
  • Automating manual tasks and system triggers
  • Ensuring content consistency across channels
  • Building a customized marketing technology stack
  • Increased operational efficiency
  • Seamless omnichannel personalization

Maximizing the impact of composable commerce

Contentstack and BigCommerce provide an unmatched composable commerce solution. Contentstack and BigCommerce eliminate the limitations retailers face with rigid, legacy systems. Contentstack’s MACH-powered headless CMS seamlessly integrates with BigCommerce’s robust e-commerce platform to provide an enterprise-ready composable solution.

Contentstack takes headless further with composable commerce. All system components are independent rather than just decoupling front and back ends. This enables combining best-in-class technologies to meet unique business needs. As a leading headless CMS, the platform allows for effortless content creation, management, and distribution across channels with ultimate flexibility. 

With BigCommerce’s robust, scalable e-commerce platform, this partnership offers total composable commerce agility, innovation, and scalability.

Final thoughts

In an environment of constant change, composable commerce from Contentstack empowers businesses to innovate while delivering standout customer experiences rapidly. 

To learn more, download the ebook “Five Retail Challenges Overcome by Composable Commerce.”

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

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