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How a robust DXP supports business growth and agility

The Contentstack TeamMay 31, 20246 min read

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A robust DXP solution offers security, real-time data processing, and scalability. It integrates disparate systems and DXP modules, enabling you to deliver exceptional digital experiences. Discover how the right DXP foundation can drive success—request a free demo today!


You’ll learn why a robust DXP solution is crucial for your business tech

  • Seamless integration: Integrate DXP modules for better efficiency
  • Water-tight security: Protect customer data and comply with regulatory standards 
  • Real-time data processing: Turn data into insights for decision-making in milliseconds
  • Scalability: Boost tech capacity to accommodate business growth
  • Business agility: Release new features and updates to plug into new trends

A strong DXP foundation sets the tone for an unparalleled digital experience and future-proof technology stack. Request a free demo to start your composable journey today.

Keep reading to learn more!

Making customer evangelists is about creating experiences worth talking about.” Valeria Maltoni said. And so, DXPs are proving critical for business leaders as they aim to keep up with customer demands for personalized experiences. 

Yet, DXPs are not created equally. While traditional DXPs are a single-piece solution, composable DXPs describe a flexible, modular and adaptable strategy that integrates several discreet technologies.

A composable DXP offers the control enterprises need to be innovative and dynamic. Yet, without a solid foundation, none of that would be possible. A robust DXP solution provides that foundation, allowing for seamless integration, advanced security, and other benefits that enable business agility and growth.

The benefits of a robust DXP solution

A robust DXP solution is the backbone of a successful composable strategy, and here are the ways it benefits your business.

Seamless integration

What makes a DXP composable is how it integrates disparate systems using APIs (RESTful, GraphQL), middleware, and microservices. A robust DXP solution is API-first, which facilitates seamless integration. 

Imagine you run an e-commerce website. Using APIs and middleware, you can integrate customer data (CDP), product catalog (CMS), and payment gateways. When a customer buys your product, microservices update the inventory, process the order, and confirm the payment in real time.

Security features

The trend of cyber threats and attacks has been upward recently. Data breaches rose by 72% between 2021 and 2023. So, security is or should be on the front burner for business leaders. A robust DXP system comes with multiple advanced security features, such as;

  • Regular security audits
  • Data encryption
  • DDoS protection
  • Layered firewalls

These features, among others, ensure that you can protect customer data, adhere to data privacy laws, and stay on the right side of regulatory compliance.

Start your free trial with Contentstack today. Transform your brand's digital presence with Contentstack's open MACH architecture and industry-leading technology. Witness a significant reduction in publishing and development time, and elevate your content management. Start your free trial now.

Real-time data processing

A robust DXP solution collects and processes data in real time using technologies like stream processing and in-memory computing. DXP solutions leverage tools like Redis, Apache Flink and Kafka to handle data access and data streams. These tools do the heavy lifting, enabling you to access and act on data in real-time.

Hence, websites can track customer activities in real time and offer personalized recommendations. In financial trading, real-time data processing helps with monitoring market feeds, executing trades and updating account balances. 

Composable DXP: Gartner Prediction for 2023 | Contentstack

Flexibility and scalability

A robust DXP solution promotes flexibility and scalability by promoting seamless connections. But what does that mean in real life? With business growth comes higher demands and more traffic. A robust DXP solution provides the extra resources to scale and add new features and updates.

Enhanced personalization

A robust DXP solution allows brands to align their digital strategies with the needs and preferences of their customers. With more tailored content, you can improve the quality of your engagement with customers.

Faster innovation

A robust DXP solution reduces technical debt, enabling developers to experiment more with new features. Also, by easing integration, developers have a chance to try out various approaches and solutions. Doing that allows them to discover better and more efficient solutions.


Composable DXPs are plugged into cloud-native solutions, making them elastic. They can adjust to spikes or scale up or down based on your needs. That means just about the right resource usage at all times, helping businesses avoid the high costs of system upgrades.

How composable DXPs work

A composable DXP is a modern tech solution for businesses to create digital experiences. It allows you to mix and match various digital solutions from multiple vendors. Each system or digital solution is independent, making a composable DXP easy to manage. 

For instance, you can isolate faults. So, if one module develops issues, it does not affect the others or the entire system. You can remove, update, or fix a module while the system continues to run. Thus, a composable DXP is resilient and supports business continuity.

The principles of modularity and microservices

A composable DXP comprises several independent and interchangeable modules, each dealing with one area of the business. A microservice facilitates this, breaking up large systems into small, independent services that connect via APIs. Both principles promote DXP resilience.

The role of APIs

APIs are the bridge connecting different software components in a composable DXP. They allow different modules to communicate and share data. APIs can automate various processes, such as data retrieval and processing. They also improve security through rate-limiting, preventing system abuse. 

Building a sturdy composable DXP

Before building a composable DXP, ensure you plan and obtain stakeholder buy-in. Also, ensure you understand how DXP enhances composable strategies. Here are the steps to build a composable DXP.

1. Define your goals

Outline your organization's objectives and relevant timelines. Consider your current IT systems, analyze their capabilities and note the gaps. That way, you are clear on what features you need in your composable DXP. Consider the following questions.

  • What do we want to achieve?
  • How does our current system stack up?
  • Where do we want to be in the short, medium and long term?

2. Evaluate platform options

This is to be a precursor to choosing a platform. Consider your goals and look for DXPs that have the features required. That could be automation engines, apps and integrations, a headless CMS, front-end hosting, data analytics, Etc.

Also, factor in security, pricing, and the quality of customer support. Here are the best practices to consider.

  • Choose best-of-breed solutions
  • Opt for solutions with updated security credentials
  • Always go with a scalable solution

3. Consider architecture

You want to go with a modular platform that is agile, flexible, and scalable. As a best practice, always go with a MACH-compliant platform. That way, you can enjoy the benefits of microservices, API-first design, cloud-native solutions, and headless systems.

4. Assess integration capabilities

Evaluate how the platform integrates with your existing systems and technologies. 

  • Use APIs
  • Adopt microservices
  • Focus on user experience

Also, check that it can integrate with third-party solutions and emerging technologies, as that future-proofs your digital strategy.

5. Focus on user experience

As Valeria Maltoni stated, customer service is about creating experiences worth talking about. Design a fast and intuitive user interface and leverage analytics to create data-driven solutions. Here are extra ways to focus on improving the user experience.

  • Create consistent brand experiences
  • Develop a content strategy
  • Create an intuitive user experience (UX) and user interface (UI)
  • Monitor and optimize

With user experience, the goal is always to deliver tailored and engaging content that resonates with your audience.

Contentstack: Your partner in scaling digital experiences. Twice named a Leader in Forrester's composable DXP award, Contentstack offers an innovative approach to DXP. Experience our 100% microservices architecture and API coverage that allows instant scalability. Start your free trial today.

Case studies


MongoDB juggled multiple CMSes and five core websites. They needed a unified CMS and a digital experience platform that offered design freedom and localization features.

After due diligence, they opted for Contentstack’s composable DXP with a headless CMS. Doing so enabled them to achieve the following results.

  • Three months time to production
  • 250+ pages migrated
  • Translation support for seven languages
  • Faster publishing speed

Hear from Subi Babu, the Engineering Lead at MongoDB. "Coming from an in-house CMS, our background for several years was focused on developing CMS features. Now, we can use the marketplace and get plug-and-play integrations, which is exciting."

Read more about how MongoDB drives digital modernization with Contentstack.

Waltz Health

Waltz realized that separating product data, pricing, and branded assets templates was stopping them from creating optimal digital experiences. They needed to find a solution.

Contentstack’s composable DXP allowed them to integrate their tech stack, including extra third-party services to enhance patient care.

Sunil Kripalani, the Chief Technology Officer, spoke about the changes. "The flexibility that's baked into Contentstack isn't just enabling our staff to work more efficiently, it's a true business enabler that's helping us consider new service offerings. Using APIs, we can pull in new data streams and create unique experiences for our provider partners, as well as within niche markets."

Read more about Waltz Health's DXP integration success.

FAQ section

What is a composable DXP?

A composable DXP is a technology stack that is created by integrating multiple discreet technology elements via secure APIs using headless systems.

Why is a robust DXP solution important?

A robust DXP solution provides the foundation and tools for an efficient digital strategy built on the basic principles of seamless integration, security, content personalization, and real-time data processing.

What are the benefits of a robust DXP solution?

It promotes business agility, scalability, and flexibility. It allows businesses to tailor content to the needs of their customers. It facilitates integration, which reduces cost and enables faster release of new features and updates.

How do APIs and microservices enhance a composable DXP?

APIs connect systems components, while microservices separate modules, giving them independence. Together, they ease data sharing, improve security through fault isolation, and allow for a cohesive digital experience. 

What are some examples of composable DXP components?

A composable DXP comes with a headless CMS, analytics tool, search and discovery tools, customer data platforms, content delivery networks, and personalization engines. 

Learn more

A robust DXP provides the infrastructure that enables composable success. It offers advanced security, real-time data processing, and seamless integration capabilities, and these factors empower businesses to deliver digital experiences that drive engagement and customer loyalty.

Position your business to succeed today and plug into future opportunities. Go with the right setup to enjoy sustainable digital success. It starts with your composable DXP. Request a free demo today.

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

Experience the power of Contentstack's award-winning platform by scheduling a demo, starting a free trial, or joining a small group demo today.

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