It’s a proud day here at Contentstack. Being named a Strong Performer in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 is the culmination of years of work and dedication from a team that was determined that there is a better way.
Our better way is paved with a set of universal truths that I'd like to take you through.
We are API-first Pioneers
Years ago, before we were Contentstack, large organizations would hire our consulting company, Raw Engineering, to implement content management systems like Tridion, Sitecore, and Drupal in order to launch new web experiences. We felt the pain our clients felt trying to use these monolith technology suites to build new experiences for new channels. The world had changed but the technology options had not.
In September 2011, our robotics client was attempting to use a traditional CMS to deliver content to its gaming robots and the cloud. Contentstack’s Founder and CTO Nishant Patel had had enough.
“It was time to move on from the architecture of the 90s,” said Nishant, “which was still the default when our team built the first version of Contentstack. Long before the industry coined today’s buzzword, it was clear to our team that the move to a cloud-based, API-first architecture was as superior as it was inevitable. What was viewed as a leap of faith a decade ago has since become the mainstream approach for technology leaders.”
Nishant sent around a message to his team at Raw Engineering with the mandate “We need to build a simpler CMS.”
We had our Contentstack “Hello World” in October 2011, and our first customers in production by January 2012. This was the birth of API-first CMS.
Next Your CMS’ is a Mindset Shift
In 2018, Contentstack spun out of Raw Engineering to continue the dedicated journey of delivering a way to “Next Your CMS.” Given we had a proven product, enterprise customers and revenue, we were able to stay laser-focused on growth and execution before raising our $31.5M Series A from Insight Partners in late 2019.
We built Contentstack to address the challenges innovative brands were facing nearly a decade ago. And those challenges have amplified into significant problems that every organization faces today. We knew at that time, there needs to be a better way. And as the market evolved, we did, too.
The common thread for companies leading in digital is more than a shift to modern technology adoption; it’s a shift in mindset. This starts with understanding the players. It’s no longer acceptable for Marketers or IT to make technology decisions in siloes. Instead, all practitioners – from content creators to developers – have a seat at the table. The magic starts to happen when these players come together and realize that technology limits are no longer their barrier. The barrier lies only in their ability to think differently or dream bigger.
“We don’t think of ourselves as a sales team as much as we think of ourselves as a partner in shifting this mindset. While getting to know prospects, we take the time to share what we believe is a better way to deliver on digital initiatives. By partnering with our prospects and customers in this mindset transformation, we’re not only a part of their journey, but we have an emotional stake in sharing their goals and seeing them succeed.” - G Vuckovic “EVP, Enterprise Global Sales at Contentstack
Best Omnichannel Support
Today, we get the opportunity to work with incredible brands like American Eagle Outfitters, Chase, Chico’s, EXPRESS, Icelandair, The Miami HEAT, Modcloth, Mitsubishi Electric, Morningstar, Promod, RetailmeNot, Sephora, Shell, 8x8, 1-800-Flowers, and many more.
Brands turn to Contentstack to build digital experiences when they’ve hit limits on innovation from legacy vendors. Powering websites and mobile apps that drive billions of dollars in revenue is just the tip of the iceberg. Contentstack can enhance every digital experience for tens of millions of online gamers, elevates the in-store experiences for the world’s leading retail brands, and is the foundation for everything from digital conferences to sports events. Contentstack delivers on the true promise of delivering digital experiences to the right audience — at the right time — on any channel.
“Contentstack excels with the strongest channel support in this evaluation. It offers superior support in decoupled delivery from its headless roots and experience management capabilities to deliver content to omnichannel endpoints.” - [The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021]
Stacks Not Suites
With single-vendor technology platforms, organizations run the risk of locking themselves into a closed set of capabilities, dependent on the vendor for infrequent and bulky releases. Contentstack was born into the notion that the better way to architect solutions is by compiling the best-of-breed solutions. Rising to be at the forefront of this shift requires a different approach to working, backed by a software ecosystem that provides a flexible, truly open and future-proof architecture.
That’s why we co-founded the MACH Alliance – to help companies take advantage of the most innovative and flexible enterprise technologies and break the release cycle. The Alliance’s mission is to future-proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech. Collectively The MACH Alliance represents the next generation of technology and business.
“CMS in the enterprises used to mean making all sorts of binary choices – capability vs usability, speed vs stability, more power to marketing vs more power to IT. Contentstack’s founding belief was that there has to be a better way. Amidst the industry’s shift to Agile CMS and the strong momentum behind MACH, it is clear that the better way has become a reality. For enterprise brands this means they can now have it all – a truly best-in-class “content stack” that is superior in every way compared to the single-vendor CMS suite of yesteryear.” - Matthew Baier, Co-Founder and COO at Contentstack
Contentstack also launched its Catalyst program in 2020 dramatically increasing the ecosystem of technology partners, system integrators and digital agencies to help brands deliver on their most innovative digital initiatives. We also kicked off a comprehensive certification and credentialing program. Our Catalysts quickly embraced the ability to grow their corporate resume with their staff earning multifaceted credentials.
“We partner strategically with like-minded companies representing modern and MACH-based architectures via our Contentstack Catalysts program. Over the last year. we have built alliances across complementary technology categories – including commerce, document asset management, marketing automation, personalization, analytics – and now partner with leading digital agencies and integrators all across the globe.” - Peter Fogelsanger, Head of Partnerships at Contentstack
Care Without Compromise™
Contentstack understands the challenges of implementing new software. While we partner with prospects in the sales cycle, we stand by our commitment to customers to ensure a successful deployment and continue to partner with customers as their delivery of digital experiences evolves. This approach has resulted in best-in-class customer satisfaction and ratings.
“Customer references liked the headless capabilities that allow them to deliver content to multiple channels, with one customer reference saying, “It’s been very easy to work with as a developer and very easy for our business users to use.” Contentstack is a good fit for tech-smart retail and financial services companies looking for a modern, headless-first CMS.” - [The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021]
Greg Luciano leads customer relations globally for Contentstack and we jokingly call him Mr. 100 because he strives to keep 100% of our customers happy and retained. He recently reported on “How We Achieved 99.999% Customer Retention During the Pandemic.” Greg and his team nurture Contentstack customer relationships by establishing deep-rooted trust through his integrity, dedication, and empathy – and by always putting the customer first.
“With our professional services and cloud integration background, we’ve been intimately involved with the challenges customers face when deploying and connecting new digital experiences. Having been developers, content editors and implementers ourselves, we are able to help customers get ahead of their challenges and ensure that they are successful using Contentstack. Further, we proactively monitor customer environments through our unique ‘mission control’ capabilities to predict any roadblocks customers may encounter before they become an issue. This has led to a 97% NPS score setting the bar for customer care without compromise.” - Greg Luciano, Sr. Director of Global Customer Success
- THANK YOU to our customers for trusting us with your mission-critical digital initiatives and channels.
- THANK YOU to our partners who are moving the industry forward via our Catalysts program and the MACH Alliance
- THANK YOU to my Contentstack tribe for making our original dream a reality. #OneTeamOneDream is our company’s rallying cry and it’s never felt more appropriate.
- THANK YOU to Forrester for recognizing and memorializing this extraordinary moment.
The CMS industry has a long, rich history, yet really the journey is only just beginning. On a personal level and, on behalf of all of Contentstack, this is an incredible milestone we will certainly never forget. Still, there’s no doubt in my mind that the best is yet to come.