Reward highly engaged loyalty members with exclusive first-access offers

Recognize and reward your top loyalty club members using behavioral scores to identify highly engaged customers. Provide them with first access to exclusive or limited-edition products to deepen their loyalty and connection to your brand.

Basic implementations of loyalty programs can struggle to identify and reward their most valuable members effectively. Traditional metrics, such as dollars spent, number of items purchased, or length of time in the loyalty program, can overlook other critical behavioral signals, including frequency of engagement, consistency in interactions or recency of activity. 

Without these insights, it becomes challenging to distinguish members who are not only valuable customers but also potential brand advocates. Recognizing and delighting these customers is essential for fostering loyalty and encouraging them to share positive sentiments with their networks.

How can Data & Insights (Lytics) help

Behavioral scores that identify positive engagement

Use Data & Insights’ (Lytics) nine out-of-the-box behavioral scores — such as Frequency, Momentum and Intensity — to pinpoint your most engaged loyalty members and ensure they receive targeted rewards. 

Unified profiles for comprehensive customer insights

Combine engagement data with purchase history to create detailed profiles of your top-tier members, helping you tailor rewards that align with their interests and behaviors.

Audience building for exclusive campaigns

Create dynamic segments of highly engaged loyalty members and deliver personalized campaigns offering early access to exclusive products, such as limited-edition collections. 

Out-of-the-box integrations for sending exclusive access email invitations

Seamlessly integrate with leading email service providers to send targeted email invitations for exclusive first-access opportunities, ensuring timely and personalized communication with top members.