Key performance indicator (KPI)

KPI, an abbreviation for Key Performance Indicator, is a measurable and quantifiable metric businesses and organizations use to assess the effectiveness of their strategies and objectives. KPIs serve as crucial markers, reflecting the progress towards predetermined goals. These indicators are carefully chosen to align with the company's mission, providing valuable insights into various areas such as sales, marketing, customer satisfaction, and overall organizational performance.

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Uncover the significance of Key Performance Indicators (KPIs) in measuring progress and informing decision making. Explore how KPIs provide objective evidence of advancement, track various aspects of performance, and balance between leading and lagging indicators.


Key performance indicators (KPIs) are quantifiable measures that gauge a company’s performance against a set of targets, objectives, or industry peers.


KPI stands for key performance indicator, which means a quantifiable measure of performance over time for a specific objective. Get examples & choose KPIs.


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