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Hyperlink strategy

A hyperlink, often referred to as a link, is a navigational element embedded within digital content that facilitates a seamless jump from one specific point in a document or webpage to another location within the same or a different document or webpage. A hyperlink strategy is a deliberate approach to using hyperlinks within digital content to enhance user engagement, improve navigation, and boost the SEO performance of a website. A well-crafted hyperlink strategy involves linking to relevant internal and external content, using descriptive anchor text, and ensuring links add value to the user.

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Resources

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What's the Heart of Your Digital Strategy?…

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Digital Experience Strategy: People, technology & process

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How to build an omnichannel content strategy in 6 easy steps

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Technology & solutions

Technology and solutions related to hyperlink strategy.

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Wikipedia

Immerse yourself in the fascinating realm of hyperlinks in computing. These digital references, navigated by user interaction, guide to entire documents or specific elements within. Hyperlinks form the backbone of hypertext systems, with linked text known as anchor text. Hyperlinks serve vital roles, from enhancing Wikipedia and Google Search content to implementing reference mechanisms like indexes and glossaries. Experience the versatility of hyperlinks, including bidirectional links, and explore their varied effects on web browsing

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W3 Schools

Well organized and easy to understand Web building tutorials with lots of examples of how to use HTML, CSS, JavaScript, SQL, Python, PHP, Bootstrap, Java, XML and more.

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