A hyperlink, often referred to as a link, is a navigational element embedded within digital content that facilitates a seamless jump from one specific point in a document or webpage to another location within the same or a different document or webpage. A hyperlink strategy is a deliberate approach to using hyperlinks within digital content to enhance user engagement, improve navigation, and boost the SEO performance of a website. A well-crafted hyperlink strategy involves linking to relevant internal and external content, using descriptive anchor text, and ensuring links add value to the user.
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