Monolithic digital experience platform

A monolithic digital experience platform is a vendor-specific (or proprietary) DXP implementation where all its functionalities and components are intertwined and operate as a unified system. Unlike modular platforms, changes or updates in a monolithic DXP can be more complex, as altering one component might affect the entire system. However, they often offer a consistent and standardized user experience due to their integrated nature.

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Aprimo is the leading DAM & MRM platform providing organizations with a single source of truth to optimize the way they plan, develop, govern, & deliver exceptional experiences.