Audiences

The Audiences feature in Visual Builder allows you to customize content for various user segments or groups, such as geographic regions, customer types, or languages configured in Personalize. This functionality helps you create content variations for different audiences, ensuring each group receives the most relevant and engaging experience.

Note: To view audiences, enable Personalize for your organization, and link an experience to your stack.

To access the Audiences feature within Visual Builder, log in to your Contentstack account, and perform the following steps:

1. Navigate to your stack and select Visual Experience.
2. Click Builder in the bottom pill menu.
3. In the right sidebar, click the “Audiences” icon.
4. From the Audiences dropdown, select one or more predefined audiences (for example, Mobile, iOS, India, US) to determine which variant displays. 
5. Select Segmented Experience or A/B Test. Then choose from the available experiences to view the audience conditions that trigger your variant.
6. Once the audience conditions are met, Visual Builder displays the active variant in the experience dropdown.
7. By default, Visual Builder shows variant components as read-only. To enable editing for specific audiences, click the “Edit” icon for an experience.
8. Enable the Highlight variant fields toggle to highlight the variant fields in purple. 
9. Make the necessary edits. These updates apply to both the entry variants and base entries in real time.
10. Review the changes, then click Save.
11. Click Publish to make the content live for the selected audiences, ensuring each user segment sees the most relevant version of your content.

Using the Audiences feature in Visual Builder helps you efficiently create, edit, and preview personalized content experiences, ensuring each audience receives content that meets their needs.