Contentstack vs. Contentful

Contentful is a headless CMS-only product that requires multiple partners to complete. Contentstack is primed to address more customer needs with a built-in personalization engine, no-code full-stack automation, and integrated front-end hosting.

Contentstack’s multi-product offering outperforms Contentful in innovation with a strong vision of what “the new spine” of a composed digital experience platform needs to contain and what it should not contain.

Environments are something that Contentful does not offer for publication targets. Contentstack offers publication flexibility with multiple publishing targets.

Contentful lags in content modeling and content findability, with users tagging content rather than the more prevalent approach of enabling users to filter and view across digital properties. With Modular Blocks, Contentstack’s content modeling approach is straightforward and helps to define the structure of content at a granular level.

Contentful’s localization approach is not seamless out of the box. Without a 3rd party app, users must publish all entries for all languages and locales simultaneously. Contentstack provides robust and efficient localization workflows that support asynchronous publishing at the field-level, right out of the box.

Contentstack is the first and only composable platform available globally on all 3 major cloud providers — AWS, Microsoft Azure, and Google Cloud. This allows our customers to choose which provider best suits their business needs and goals.

Contentstack provides unmatched composable expertise and customer care through our Technical Solutions Organization and the industry’s only cross-vendor support program. Contentful offers customer development services through its partner agencies to develop missing features for customers.

There are often surprises along the way as a Contentful customer, especially during renewal. Contentstack outscored Contentful in the most recent Forrester CMS Wave with a 5/5 for pricing flexibility and transparency. As a Contentstack customer, there are no unforeseen cost jumps during rollout or renewal.