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Easily Integrate with Your Marketing Technologies with Contentstack CMS Custom Fields

Dhaval MajithiaAug 03, 2018

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This is one of our biggest announcements ever: Contentstack introduces Experience Extensions, a series of features and a new integration architecture to extend the capabilities of Contentstack. Experience Extensions allows the content editor experience to be customized and extended. It also allows Contentstack developers to create richer content experiences for their end-user audiences. This is big news in the CMS world, where traditionally you were limited to the capabilities provided by a single vendor’s CMS product or suite, or you would create a custom CMS stack using a mix of third party and open source plugins. The latter typically resulted in a ‘Frankenstein’ CMS stack that was both difficult to support and scale.

Custom Fields for Custom Needs

In the first installment to Experience Extensions, we just released a feature called “Custom Fields." As the name implies, a Custom Field allows a developer to create a non-standard field (i.e., one that isn’t provided by Contentstack’s editor by default). It provides a place to capture new information or properties about a content entry and can be either static or dynamic in nature. After a developer creates the Custom Field, content managers can use it as part of their content updates, i.e., creating or editing content entries.

You can add just about any kind of field—from simple ones such as a color picker for your ecommerce site or a YouTube video selector for your video streaming site to more complex ones such as video editors or a selection field that fetches values through APIs—in your content types.

Imagine the power it gives to you.

This flexibility for developers, in turn, makes the CMS more rewarding and valuable for content managers. They are no longer bound to the predefined fields or UI that Contentstack offers. Adding a new custom field is as simple as forwarding your request to the developer of your stack (and writing a few lines of code on the developer’s end).

What Can You Build with Custom Fields?

A lot.

Since it accepts custom code, you can create just about any kind of field. Let’s look at some common types of custom fields that you can create and use.

Star Rating field – Provide ratings by selecting stars

This field lets a user provide a rating (e.g., three out of five) through selecting visual stars. When stars are selected, it saves a corresponding integer in the CMS backend.

Video selector – Browse and select videos

This field displays the visual interface of a video platform – such as Brightcove or Ooyala – to the user. The user can browse videos and select the required one from the available videos directly from within Contentstack’s editor.

Conditional fields — Auto populate list of states based on a selected country

When an option is selected in the ‘Country’ field (e.g., US), the other field ‘Languages’ automatically populates the languages of that country (e.g., English, Spanish, French, Chinese). The user can then choose from the options provided.

Color picker – Pick a color from a list of options

This displays a set of colors to choose from. When a color is chosen, the corresponding color code or color ID is saved in the backend. This is ideal for e-commerce sites where the user can pick a color for the selected shirt or t-shirt.

Photo capturer – Capture images through the device’s camera

This field lets the user capture photos through the device’s camera. The photos may be saved as assets in the backend. It is ideal for food review forms, customer feedback forms, etc.

Code editor – Input and edit any code in the code editor

This field provides a code-editor interface to users for entering code. It helps the user format the code and enter relevant syntaxes, methods, etc.

Key-value field – Enter a key and a corresponding value in the field

The user can provide a key and associate a value with it.

Product Catalog – Search external product databases

This displays all the products of your e-commerce website to the Contentstack user within the field. The user can simply pick any product as the value of that field.

Add Marketo / Salesforce cookie – Track user interaction across web/Marketo/Salesforce

This field lets you track the details/information of the users of your website, Marketo account or Salesforce account by simply dropping in a .JS code snippet.

Marketo Tracking – Apply lead scoring

Pull the Marketo code snippet and add it to the contentstack global content type.

Integrate field storage system – Fetch files saved in your DAM

This field fetches and displays the files that you have saved in your DAM platform, e.g. Egnyte. The user can then browse these files and select the required one from the available options.

How do Custom Fields and Experience Extensions Work in Contentstack?

Working with Custom Fields as part of Contenstack’s Experience Extensions is easy. Contentstack provides an Experience Extensions SDK that has all the functions and methods that you will need. This SDK is the link between your custom Experience Extension and Contentstack. Learn more about the Experience Extensions SDK.

Your custom code, which resides inside an ‘iframe,’ communicates with Contentstack through the SDK. Contentstack lets you include its design stylesheet so that your custom field’s design blends perfectly with our UI. Learn how to configure your custom code.

You can either use one of the pre-built templates provided by Contentstack or create a new one from scratch. Let’s look at an example where we create a color picker field.

In Contentstack, under ‘Extensions,’ create a new Extension, and provide the HTML code as shown below.

    <meta name="viewport" content="width=device-width, initial-scale=1.0"/>
    <script src=""></script>
    <link href="" rel="stylesheet" type="text/css" media="all">
    <input type="color" id="html5colorpicker">

You can see that we have included Contentstack’s stylesheet in the code so that your customization doesn’t look out of place. We have also included the Experience Extensions SDK in the next line.

Next, you need to provide the custom code of your extension. Here’s the sample code for the ‘Color Picker’ custom field.

    <meta name="viewport" content="width=device-width, initial-scale=1.0"/>
    <script src=""></script>
    <link href="" rel="stylesheet" type="text/css" media="all">
    <input type="color" id="html5colorpicker" onchange="colorChange()">
      // initialise Field Extension 
      window.extensionField = {};
      // find color input element 
      var colorPickerElement = document.getElementById("html5colorpicker");
      ContentstackUIExtension.init().then(function(extension) {
          // make extension object globally available
          extensionField = extension;
          // Get current color field value from Contentstack and update the color picker input element
          colorPickerElement.value = extensionField.getData();
        // On color change event, pass new value to Contentstack
        function colorChange(){

The ‘’ method is the most crucial element of the code given above. It fetches and saves the given input value in Contentstack.

Once you have configured the code, go to the Content Type builder, and look for the ‘Extension’ field on the left-hand side panel. Drag it onto your content type. In the dropdown list, you will now see the Custom Field that you just added. Select it and save the content type.

Now, when content managers create an entry for this content type, they will see the Custom Field within the entry page.

Do More with Experience Extensions and Custom Fields

With Experience Extensions, possibilities are endless. Read our documentation to get started with this feature. You can create a new Custom Field from scratch—see our step-by-step tutorial—or use our pre-built templates to get started instantly. And watch this space for even more enhancements to follow soon!

About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions in notable technology companies across various sectors, they bring diverse backgrounds and deep industry knowledge to deliver impactful solutions.  

Contentstack stands out in the composable DXP and Headless CMS markets with an impressive track record of 87 G2 user awards, 6 analyst recognitions, and 3 industry accolades, showcasing its robust market presence and user satisfaction.

Check out our case studies to see why industry-leading companies trust Contentstack.

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