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Miami Heat Selects Contentstack to Deliver Digital Fan Experience

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Published: May 09, 2017


It’s no secret that we have been making waves in the sports industry for the Contentstack digital transformation platform. Built.io (Contentstack's parent company)  powers the Sacramento Kings + Golden 1 Center App, bringing the world's smartest arena to life! We are proud that the Sacramento Kings were recently named the "Most Innovative Company in Sports" by Fast Company and the "most tech savvy team of 2016" by SportTechie.

The Miami HEAT Selects Contentstack

We are extremely excited that the Miami HEAT chose Contentstack and its extensible digital fan experience platform as the underlying technology to power the new fan experience for the HEAT. With Contentstack, sports franchises and venues can transcend the physical and digital boundaries to engage fans in unprecedented and highly innovative ways. We can't wait to unveil some of this innovation alongside the Miami HEAT later this year.

The Miami HEAT's end goal is to boost engagement regardless of whether fans are at arena, watching from home or checking in on a mobile device. Together, We will help them achieve this by making it easy to try new technology, services, and products on-demand while they test and iterate what will work best for them via Built.io's flagship iPaaS product, Built.io Flow.

The team will also benefit from Contentstack's headless CMS as they’ll be able to point content to any device via our API-first approach. Lastly they’ll enjoy full control of their tech stack via best of breed microservices they need to be successful in their database through Built.io's mBaaS with a pluggable architecture, Bult.io Backend.

We are proud to contribute the technology foundation for this solution and provide the Miami HEAT with a proven and extensible digital fan experience platform. With Contentstack, sports franchises and venues can transcend the physical and digital boundaries to engage fans in unprecedented and highly innovative ways.
– Neha Sampat, CEO of Contentstack.

For more news on this topic, see TechRepublic and SportTechie articles.

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About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions at renowned technology companies across Fortune 500, mid-size, and start-up sectors, our team offers impactful solutions based on diverse backgrounds and extensive industry knowledge.

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization, and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.

In January 2025, Contentstack proudly secured its first-ever position as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP). Further solidifying its prominent standing, Contentstack was recognized as a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 2025.” Contentstack was the only pure headless provider named as a Leader in the report, which evaluated 13 top CMS providers on 19 criteria for current offering and strategy.

Follow Contentstack on LinkedIn.

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Published: May 09, 2017


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