Composable DXPs: Navigating data privacy

Highlights

You'll learn:

How to navigate data privacy in a composable DXP.

• Assess data flow: Understand and protect data collection, storage, and sharing
• Compliance standards: Comply with GDPR, CCPA, and all relevant data privacy laws
• User consent management: Set up robust mechanisms for user consent
• Data encryption: Implement encryption protocols to secure data at rest and in transit
• Regular Audits: Always audit the system to understand its security health\

Data privacy in a composable DXP is critical for trust and success, and it starts with a compliant DXP. Request a demo to see how it works.

Keep reading to learn more!

 A composable architecture is a flexible design pattern for building software with reusable components. It is the same approach that powers composable DXP solutions, allowing businesses to customize digital solutions.

Composable DXPs are modular, flexible and scalable. That makes them ideal for omnichannel and personalized content delivery. Yet, that flexible and modular approach offers some data privacy and security risks.

So, what are some of these data privacy issues? Also, what are the relevant strategies and best practices to manage them? 

Data privacy and security in composable DXPs

Data privacy and security are vital concepts for composable DXPs. Multiple integrations in a digital platform increase its attack surface area.

The modular nature of the platform also presents a security challenge. Businesses must factor in these issues and develop plans to manage them.

Also, composable DXPs rely on vast amounts of data, enabling them to deliver personalized experiences. The platform holds business and customer data. So, businesses have a duty to protect these sensitive data and adhere to data privacy and consent laws like the GDPR.

They can do so through API security, encryption, and by integrating several security protocols. Composable DXP solutions also offer some benefits that can help you manage data security and privacy.

How composable architecture enhances data privacy and security

• Selective integration: Composable DXPs give you full control. You can select only suitable solutions when building the platform. So, you may only integrate modules that meet a specific data privacy and security standard.
• Better resilience: Since the modules are independent, an attack on one does not affect the others. You can isolate the risk and fix or remove vulnerable parts of the system without affecting other modules.
• Delegate security: The presence of multiple modules makes it possible to delegate some security to a third party. However, that will require proper vetting. Also, most composable systems are cloud-based — so you can leverage that to enjoy cloud-native security protocols.

Data privacy challenges in composable DXPs

• Complex integration: You can integrate multiple services in a composable DXP. However, since they come from different vendors, they may have different security standards. If so, it becomes harder to manage data privacy.
• Scalability concerns: A growing business will collect more data and grapple with extra security needs. When that happens, it becomes harder to maintain a consistent data privacy policy.
• Potential data leakage: Since you have multiple modules from different vendors, the risk of data leakage could be higher as these modules exchange information within the platform.
• Inadequate vendor compliance: You may find it difficult to manage data privacy and security if some vendors do not fully comply with data privacy laws that apply to their region or industry.
• Compliance variety: You may need to deal with different data privacy standards that impact different parts of the platform — which may prove challenging.

Legal compliance and best practices for data privacy

Businesses must not overlook the legal aspect of data privacy and what it means for them.

The GDPR, for instance, outlines strict data protection standards that they must adhere to. This law focuses on transparency, consent, and data integrity. Hence, it impacts how businesses collect and use data. 

Hence, businesses have a duty to understand and adhere to these laws. Aside from that, other regulations exist, such as the California Consumer Privacy Act (CCPA) and Brazil's General Personal Data Protection Act (LGPD). 

These laws emphasize explicit consent for data collection and stringent data security measures. They also require organizations to communicate user data rights. 

Composable DXPs must abide by these laws and also ensure they have a process to notify users in the event of a data breach. They must also ensure that all cross-border data transfers comply with these legal guidelines. That way, they can maintain user data privacy at all times.

Best practices for data privacy

• Regular security audits: Periodic audits help you keep the platform up to date and adhere to data privacy laws. The audits should review how you collect, store, process and share data. You may also get external auditors to offer an unbiased review of compliance status. These audits help you identify and deal with security issues before they create serious problems.
• Data minimization strategies: These strategies follow a “use what is only needed” approach. So, you only collect and use data for a specific purpose. After that, you dispose of it. This protects you from huge losses in the case of an attack. It also helps you use fewer resources.
• Implement access controls: With role-based access controls (RBAC), you can limit who has access to what data. You can also add extra security via a 2FA protocol or any relevant security measure. Also, always monitor and update the system as employees may leave or change their roles.

Advanced data security strategies in composable DXPs

Integrate advanced security measures to enhance cybersecurity and data privacy in your composable DXP. That would include;

End-to-end encryption

Encryption converts your data to cryptic text, and that is unreadable to intruders. That way, business and customer data remain private and safe whether it is being stored or sent between DXP services or to external systems.

API security

APIs integrate modules and enable services to interact in a composable DXP. So, they must be secure. An API gateway offers a reliable way to secure APIs and monitor traffic. Ensure that they can only be accessed over HTTPS and use OAuth to provide extra security.

Data masking

In data masking, the system replaces real data with random, fictitious data that is unusable. It obscures sensitive data and provides advanced data security in a composable DXP.

Advanced threat detection

They scan the system to spot and flag unusual traffic and activities. They are powered by AI/ML systems. They enable you to neutralize existing threats before they cause serious problems. 

Intrusion detection systems

Unlike threat detection, intrusion detection systems watch over the system to detect external threats or potential attacks. It is a proactive security tool that helps you secure data against attacks and unauthorized access.

Implementing effective data protection strategies

Businesses must take proactive steps to maintain a secure DXP, as that translates to better data privacy. Here are practical strategies to secure and protect a composable DXP.

• Adopt a layered security approach: Composable DXPs are modular and complex, and that should be reflected in their security. Secure the system with a range of mechanisms at various points. Use firewalls, web content filtering, intrusion detection, and other advanced security protocols.
• Implement data governance policies: Set up an internal system to manage data quality, integrity, and security. An effective data governance policy helps you reduce the risk of data breaches while enhancing compliance with various data privacy and consent laws.
• Assess your security risk: It is essential to track the system's performance. That means you can know the system's risks and identify vulnerable modules in the platform. Regular security assessments also help you address security gaps and adjust to new threats.

Case studies

Akind

Akind wanted a secure solution to enable them to plug in their existing markets. Contentstack offered that with its composable DXP and headless content management system. That enabled them to localize content in seven regions.

Hear from Leo Hård af Segerstad, the Digital marketing strategies, "We have had other CMS solutions, but none have the reliability that comes with Contentstack. We have one system to work in, where we know we can adjust content easily, and still keep the level of quality and functionality that we need."

Read more on how Akind scaled content delivery to multiple digital channels via a secure DXP.

Welcome Tech

WelcomeTech handles a vast amount of sensitive customer data. They needed to enhance site integration and security. With Contentstack’s SOC 3-compliant DXP, they were able to do that.

After the switch, security improved, publishing speed increased by 75%, and productivity went up by 50%.

Hear from William Leborgne, the Director of Content. “I’ve looked at more than half a dozen CMSes, and Contentstack came to the top for all the right reasons. The product is incredibly user-friendly. The support team was excellent. The integration with our system was seamless. The engineering team is delighted. Integrations for personalization, AB testing, and all the other bells and whistles are there in spades, so it’s a no-brainer.”

Read more about how Welcome Technologies boosted productivity with a compliant DXP.

FAQ section

What is a composable DXP?

A composable DXP is an agile, scalable, and flexible platform that allows businesses to choose a range of tech stacks to address their business needs.

How does data privacy and security fit into the composable DXP ecosystem?

Data privacy and security fit into DXPs because the system holds sensitive data that needs security. So, that should inform how a business collects, stores, and uses data. Taking care of these factors prevents data breaches and helps them comply with security standards.

What are the best practices for maintaining data privacy in composable DXPs?

Best practices include data security measures like encryption and masking, API security, access controls, and data minimization. You may also implement regular audits to ensure the platform's security is up to date.

Can composable DXP deliver omnichannel content without compromising data privacy?

Yes. Composable DXPs excel at delivering omnichannel content. They can do it while using secure APIs, encryption, and other security protocols to protect customer data.

What is the role of personalization in DXPs, and its impact on data privacy?

Tailored content improves user experience and enhances agility and flexibility. It requires vast amounts of personal data. So, you must focus on how you collect and use data. It is also vital to comply with data privacy and consent laws, such as GDPR.

Learn more

Composable DXP solutions are shaping modern digital experiences. Many brands rely on them to optimize customer journeys and deliver engaging and omnichannel content. So, the safety of the platform is vital as it holds business and user data. 

Set up advanced security protocols and comply with relevant security standards to manage data privacy. Also, educate your team on data privacy issues. It starts with a compliant digital experience platform. Request a free demo today to experience a composable DXP that helps you navigate data privacy.