Contentstack’s new identity is inspired by our belief that the future is already here and unfolding in real time. It's a reflection of how we think and what we’re building: an adaptive digital experience platform designed for change and ready for what’s next.
Sometimes, a rebranding just means a new coat of paint on an old house. Sometimes it means a lot more.
As of today, Contentstack has a new brand. That means a new logo, a new website and subtle but important changes to our mission, vision, values and how we communicate.
While our company has been a leading force in headless CMS since our launch in 2018, this was the year we became something else entirely.
Contentstack is ushering in a new era of digital experiences for brands, and our own brand needed to reflect that. Here’s what happened and what it all means.
Why did we rebrand?
With our acquisition of Lytics in January 2025, Contentstack became the only brand that could finally solve the promise of personalization, marrying real‑time data and intelligent content at scale.
This marked a true differentiation from legacy vendors, which have co-opted composable tech but have never quite kept up with the needs of the modern enterprise. And this evolution deserved a visual brand that could carry it.
We’re all witnessing massive, fundamental changes to the market and how brands relate to their buyers, including a shift away from content management to context management. (I’ll share more soon about the “Context Economy” and how we plan to help our customers win in this new era.) We saw this shift coming and we needed to back it up with our identity, not just our product.
Contentstack’s new identity reflects a new, sharper vantage point — one that sees the future as something that’s already here and unfolding in real time. Visually, it reflects a mindset shaped by movement and sharpened by perspective. Its boldness reflects how we think and what we’re building: an adaptive digital experience platform designed for change and ready for what’s next.
This rebranding is a reflection of our belief that brands must make a change. And make no mistake, that change isn’t always simple. But it’s a lot more manageable with a trustworthy partner by your side. A partner that’s unlike any other in the market. A partner that encourages you to push through discomfort, to take a different perspective and to embrace the unknown.
That’s us. We’re bringing it to life. And we’re thrilled to share it with the world.
What do we hope to achieve with this rebranding?
- To differentiate. AI is creating urgency for companies to act now. Many in the market are delivering similar messaging, but also if you look closely, they kind of all look the same!
- To firmly ground our identity and narrative for who we are and where we’re going.
- To disrupt the category of digital experience platforms. Adaptive is where it’s at and we’re the only ones who deliver it.
- To inspire. Contentstack has long been a category leader and visionary. Now, we want to be seen as your ticket to the Future of Digital. As part of this rebranding, we re-built our website on a brand new state-of-the-art DXP stack so we can showcase the power of our product directly on our site, and demonstrate to digital experience teams what “great” looks like.
- To highlight change management. Contentstack will be your guide to make the “power move” you know you need now, without the risk. Our position on Care Without Compromise underscores our rare dedication to our customers — a true industry differentiator.
Who was involved in this project?
Our rebrand was led and managed by a large, cross-functional team of Contentstack team members across our Marketing, Creative and Digital orgs, collaborating closely with our agency partner, Focus Lab.
It was a tremendous team effort that required us to completely rethink how we present ourselves to the world, and it’s a testament to the talent and commitment of our team that we were able to execute it so capably.
What is Contentstack’s current Mission statement?
Driven by innovation and grounded in care, we enable the world’s best brands to reimagine possible.
What is Contentstack’s current Vision statement?
The world’s best digital experiences run on Contentstack.
What’s next?
We can’t predict the future…but we have a good feeling about it 😏
With this rebranding, Contentstack is bringing to life, through our voice, tone and attitude, what we already know to be true: We are the only ones who can help our customers leave the monoliths behind and win in this new, unprecedented world where content + context = adaptive, and adaptive = brand survival.
Keep an eye on our LinkedIn page for further updates, including some mind-blowing additions to our Contentstack Edge platform that we have in the works, and please connect with me personally if you want to trade ideas about the future of digital experiences. Wherever it’s heading, we’ll be there.
Tl;dr version
- Contentstack launched our new brand on September 9, 2025
- The rebranding was inspired by our belief that the future is here and brands must make a change, as well as our new product identity as an adaptive digital experience platform following our acquisition of Lytics
- Visually, our new branding reflects movement, a sharp perspective and boldness around how we think and what we’re building
- Contentstack is ushering in a new era of digital experiences for brands, and our own brand needs to reflect that
- Every Contentstack team member whose work touches creative design and public messaging had a hand in bringing this to life, in collaboration with our agency partners at Focus Lab
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Gurdeep Dhillon is the Chief Marketing Officer at Contentstack. Follow him on LinkedIn.
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