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Contentstack and commercetools Host Retail Industry MACH-tail Reception

Contentstack executives had a wonderful time sharing an evening with our commercetools partner, catching up with friends in the retail industry and making new ones. The event, Headless Over Hell’s Kitchen, featured MACH-tails and a wine tasting assembled by Contentstack’s own COO, and certified sommelier, Matthew Baier.

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MACH – Microservices, APIs, Cloud, and Headless – turned out to be a popular topic, and the penthouse suite overlooking New York City, was packed with industry experts, vendors, and brands considering or already embracing the new architecture, in this case for the retail industry. While the acronym, MACH, was new to some, the individual components – Microservices, APIs, Cloud, and Headless – were familiar terms and almost every visitor to the suite came with a point of view and some experience with the concepts.

Many conversations quickly turned into a discussion on how to implement MACH successfully: what use cases are good candidates, what are the best practices, what are some industry examples and comparisons, what is the vendor and partner landscape like, what skill set is needed to embrace MACH, and so on. Since the event was co-sponsored and attended by multiple vendors there was a refreshing mix of expert opinions representing multiple industries and market segments, which created active debates between retail brands and their agencies, technology vendors, and implementation partners.

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All in all, it was an enjoyable evening, and a VIP alternative to other retail industry events happening in parallel, so thank you to everyone who joined us. And many thanks to our friends at commercetools for organizing the event and partnering with us to co-sponsor a wonderful and enlightening evening dedicated to the future of customer experience technology, MACH – Microservices, APIs, Cloud, and Headless.

Here is some recommended reading, if you’re interested in learning more about the impact MACH can have on the retail industry.

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Contentstack Wins Best in Biz Awards Enterprise Product of the Year for Marketing Software

It is an honor to be recognized with a Silver award by Best in Biz Awards for Enterprise Product of the Year – Marketing Software. Receiving this recognition from Best in Biz Awards’ unbiased and talented panel of judges for marketing software product of the year is extremely gratifying. At Contentstack, we pride ourselves on delivering the best content management platform for our customers around the world. Using our integration-ready, API, and microservices approach, Contentstack’s headless CMS serves as the ideal content hub for corporations and enterprise organizations to deliver omnichannel, personalized digital experiences.

About the Award

Since 2011, Best in Biz Awards, Inc. is the only independent business awards program judged by independent panels of prominent writers and editors from top-tier publications. Past winners in Best in Biz Awards span the spectrum from blue-chip companies to some of the most innovative start-ups.

Each year, winners in Best in Biz Awards are determined based on scoring from independent judging panels assembled from some of the most respected newspapers, TV and radio outlets, and business, consumer, technology and trade publications in North America. Combining top editors’ and reporters’ unparalleled expertise and experience with the objectivity inherent in the journalistic ethos and further enhanced by the breadth and variety of outlets represented on the panel, Best in Biz Awards is uniquely able to determine the best of the best from among the hundreds of entries. The 2019 judging panel included, among others, writers from Accounting Today, AdWeek, Associated Press, Barron’s, Consumer Affairs, eWeek, Healthcare Innovation News, Inc., Investment Advisor Magazine, USA Today, and Wired.

For a full list of winners in Best in Biz Awards 2019, visit http://www.bestinbizawards.com/2019-winners.

Contentstack, The Future of Content Management

The Content Management industry is evolving quicker than ever, with new tools and techniques emerging at an unprecedented rate. Contentstack customers can rest assured that their business is prepared for the future of omnichannel marketing and digital experiences, no matter what new technologies emerge.

But don’t take our word for it, besides our peers awarding us a Silver award by Best in Biz Awards for Enterprise Product of the Year – Marketing Software, we’ve also received validation from our customers with recognition as an April 2019 Gartner Peer Insights Customer’s Choice for Web Content Management (WCM).

Learn more about your options when it comes to content management platforms, and specifically how a headless CMS transforms customer experiences in our “Ultimate Guide to CMS” ebook.

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Our Series A and the Future of Contentstack

Today, Contentstack announced a $31.5M Series A led by Insight Ventures, marking an incredibly significant milestone for the company and our entire team. Two years ago, we recognized a seismic shift in how companies were managing content and digital experiences. To realize the full potential of this for the company and our customers, we made the decision to spin Contentstack out of my prior company, Built.io.

Seven quarters in, I couldn’t be prouder of the product and the team. I’ve been fortunate to build a leadership team that embodies trust, respect and collaboration unlike any other company or team I’ve experienced. As a result, the #OneTeamOneDream culture permeates throughout the organization. It enables people to challenge themselves in a supportive environment to do the best work of their career, while simultaneously delivering an exceptional experience to our customers. We received the official news of the funding round closing while the 2018 Winner’s Circle team (aka Honeybadgers Club!) was celebrating together in Los Gaviotas, Mexico. It was an incredible moment to be able to share with the team that worked so hard to help us achieve this milestone!

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The funding comes during an incredible year for Contentstack, with sales for the first half of 2019 having grown more than 4X compared to the same period in 2018. By addressing growing market demand for modern content infrastructure, Contentstack has quickly slid into the leadership position for Content Experiences and has received the highest Customers’ Choice ratings in the entire content management category, as documented publicly on Gartner’s Peer Insights portal. Unfiltered and direct from customers, this recognition is a powerful testament to Contentstack’s commitment to customer success and continued innovation. There’s also a very detailed full report on how Contentstack is different from the many other CMS platforms out there – again, as judged by customers.

While we were going through the fundraising process, we had incredible support from countless customers willing to speak with investors, partners and press about their positive experience with Contentstack. For every customer who took time out of their busy schedules to support us in this milestone, I send you my deepest appreciation. During this process, one our our most active customers told investors that Contentstack has the ability to dwarf the strategic importance of Slack and JIRA throughout their organization. It is not lost on me that such conviction has to be earned and I know that our entire team will continue to work tirelessly to be deserving of your trust each and every day.

I’m also proud to state that this sizable early stage funding round helps improve, even if slightly, the statistics related to funding companies with women founders. While there is still more work to be done, this is a shout out to our amazing funding partners at Insight for moving the needle. Also, a special thank you to our seed investors Cindy Padnos from Illuminate Ventures and Linnea Roberts from Gingerbread Capital who believed in our vision from day one and are continuing their support by participating in this latest round of funding.

Partnering with Insight was a deliberate move for many reasons. As a Silicon Valley company expanding to new markets, we were especially attracted to their global reach and strength in European markets. Insight’s knowledge across the marketing stack, previous experience in the content management space, and center of excellence model in supporting portfolio companies are all attractive traits. Further, we are looking forward to working closely with Teddie Wardi, who has joined Contentstack’s Board of Managers.

“We believe that Contentstack is poised to revolutionize how companies engage their customers. Organizations can now turn their ideas into content, and content into revenue faster than ever. The seasoned team, the company’s growth trajectory and best-in-class technology is a rare trifecta for a Series A investment. Scores of prestigious global brands are entrusting Contentstack with their digital experiences and we are excited to add further fuel to this rocketship.” - Teddie Wardi, Managing Director @ Insight Partners

With support from Insight, we will deliver the most powerful omnichannel digital experiences to global brands who want to inspire and delight their customers. For integrators and implementers and agencies looking for new revenue opportunities: This is it, this is the big shift in digital content that has been building up for decades. Let’s build the future together. If you are looking for new revenue opportunities, new ideas and real innovation, we look forward to hearing from you. And to our most tuned-in competitors, let the games begin!

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Contentstack Wins Most Effective Tech Platform at 2019 Masterclassing Awards

Contentstack is pleased to announce our 2019 Masterclassing Effective Digital Marketers Award win for the Most Effective Tech Platform. We were recognized as the “Most Effective Tech Platform” for our use case with the NBA’s Miami HEAT. The Miami HEAT leverage Contentstack’s best-in-class tech platform to provide in-arena offers and personalized experiences uniquely tailored to segments of the HEAT fan base.

The Contenstack platform enables the delivery of content to any device via its API-first, headless CMS. Using our integration-ready, microservices approach, the HEAT's advanced personalization capabilities provide visibility into individual fans' preferences. The personalization of messages helps grow the HEAT's loyalty programs and deliver in-arena content to treat each individual like a VIP. Most importantly, the personalization of content resulted in significant revenue growth as well as increased fan loyalty and engagement. After reviewing the results of the Contentstack and Miami HEAT use case, the judges deemed the Contentstack and Miami HEAT partnership “a worthy winner” of “Most Effective Tech Platform.”

About the Award

The Masterclassing Effective Digital Marketing Awards is a global awards program that recognizes excellence in a variety of fields within the realm of digital marketing. The award contestants include brands and agencies from around the world. The Most Effective Tech Platform category aptly recognizes the most effective technology platform. The awards cover aspects of digital marketing, including, Demand Side Platforms, Supply Side Platforms, Data Management Platforms, Digital Asset Management Platforms, and Content Management Platforms.

A global panel of leading brand marketers are the judges for the Masterclassing Marketing Awards. All of the judges assess campaigns on the following four criteria: strategy (20% weighting), innovation (20%), execution (20% weighting), and results (40% weighting). The judges look for evidence of effectiveness in terms of customer testimonials and examples of successful use cases.

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Contentstack Named Best Content Management Platform of 2019 at the SIIA CODiE Awards

At Contentstack, we pride ourselves on delivering the best Content Management Platform for our customers across the globe. Contentstack’s headless CMS serves as the ideal content hub for corporations and enterprise organizations delivering omnichannel, personalized digital experiences. We are pleased to announce that we have been awarded the SIIA 2019 CODiE Award for Best Content Management Platform!

About the SIIA CODiE Awards

For over 30 years, the SIIA CODiE Awards have honored thousands of software, education, information, and media products for achieving excellence and innovation in technology. They are the only peer-recognized program in the business and education technology industries, so each CODiE Award win serves as incredible market validation for a product’s innovation, vision, and overall industry impact. The CODiE Awards highlights the very best products, innovators, and leaders in today’s tech market.

The CODiE Awards is the ONLY peer-recognized competition in education and business technology. Each nominated product receives a detailed review by two expert judges (teachers and administrators in ed tech categories and executives, product leaders, investors, consultants and press in biz tech categories). Products are judged against category-specific criteria, and all nominees receive detailed feedback from their judges that can be used in marketing, promotions and to help guide future product development.

The CODiE Awards levels the playing field between industry giants and start-ups, so only the best products make it to the winners’ circle.

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Contentstack, The Future of Content Management

The Content Management System industry is evolving quicker than ever, with new tools and techniques emerging at an unprecedented rate. Contentstack customers can rest assured that their business is prepared for the future of omnichannel marketing and digital experiences, no matter what new technologies emerge.

But don’t take our word for it, besides our peers awarding us the 2019 CODiE for best Content Management Platform, we’ve also received validation from our customers with recognition as an April 2019 Gartner Peer Insights Customer’s Choice for Web Content Management (WCM).

Learn more about your options when it comes to Content Management Platforms, and specifically how headless CMS is transforming customer experiences in our “Ultimate Guide to CMS” ebook.

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