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5 Reasons Adopting an API-First CMS is Critical for Your Business

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Feb 12, 2019 | Brent Heslop

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Do you think using a single tool to boost developer productivity and longevity, future-proof your content, delight users, deliver consistent marketing, and get all of these hard-earned efforts to market well before your competitors sounds too good to be true?

If so, then you’re probably making the same mistake that far too many enterprise-level businesses are—entrusting your content management to a popular, traditional CMS tool.

In this piece, we’re going to explore today’s leading CMS technology, list several reasons why it’s critical to the future of your business, and show how a game-changing CMS pioneer like Contentstack makes it easy to adopt and adapt to business today.

What is an API-First CMS?

An API-first CMS, also often commonly called a headless CMS, integrates content management tools via Application Programming Interface (API). By truly separating content from how it’s eventually going to be displayed, a headless CMS ensures content is ready to publish to any device or channel at any time.

With an API-first approach, content becomes a highly-accessible service that can be called by a website, a mobile device, a software platform, an automobile, VR headset, voice-activated devices, Jumbotron or whatever tomorrow’s technology looks like.

Headless is the latest evolution in the long and storied history of content management systems. To best understand its impact, let’s take to look at what sets it apart from other content management solutions on the market.

What Sets an API-First CMS Apart from Traditional and Decoupled CMS Solutions?

When using what’s come to be known as a “traditional CMS” like WordPress or Drupal, end-users such as marketers create and edit content with WYSIWYG or HTML editors. Content is saved to a built-in database and displayed according to whatever front-end delivery has already been built in. The content and its formatting are coupled—which will matter more in a minute.

How a Traditional CMS Works

Imagine in this scenario that the content is the "body" and the front-end display (elements users will see such as formatting, navigation, layout, etc.) is the “head.” By removing those front-end elements, you will effectively remove that head to create a headless CMS.

A headless, API-first CMS has no built-in front-end system that determines how the content will eventually look to end users. Instead, front-end developers have the freedom to build whatever kind of interface they want and use an API to simply call up the content. This makes it easy to compete in an omnichannel world where marketers need to serve consistent content everywhere from websites to apps, kiosks, chatbots, smartwatches, connected home devices, voice assistants, and much more.

A headless CMS is basically a more flexible and freeing type of decoupled CMS. It has all the options of a traditional CMS without being locked into a specific language or user interface.

A Headless CMS Compared to a Decoupled CMS

There’s no doubt that AI, machine learning, and other new technology will continue to disrupt the field of content management. That’s why, at
Contentstack, we pioneered the concept of API-first CMS technology so our customers can keep delivering the best digital experiences and omnichannel marketing that’s secure, scalable, and future-proof.

Here are five reasons we believe an API-first, headless CMS is critical for businesses trying to compete in today’s a digitally-transformed environment.

5 Reasons Adopting an API-First CMS is Critical for Business

1. Increases Developer Productivity and Longevity

Traditional content management systems gained popularity during a time when diverse development languages were rare and an all-in-one solution looked awesome next to the complicated, DIY solutions on the market. However, today that all-in-one solution is like a set of handcuffs holding businesses back from optimizing their content on a variety of marketing and sales channels and internet-enabled devices.

A traditional CMS limits you to a single development platform. Aside from only being able to take advantage of a sliver of the ever-growing technology universe, this also limits you to having to find and hire a very specific type of developer.

Preferably, they’re very well-versed in one specific language. Even more preferably, they already know the ins and outs of your particular CMS. And most preferably—and concerningly—they’re totally complacent with continuing to use that CMS so as not to interrupt the business processes you’ve built around it.

What’s a company to do if they can’t find several of these unicorns in the wild? Spend the time and resources recruiting and training them to fit a very specific niche that hopefully doesn’t get outdated anytime soon.

Save time and resources and build a development team that loves their jobs by replacing your traditional CMS with an API-first CMS.

Primary Motivation for Learning New Languages and Technologies

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An API-first CMS empowers your development team to use what they know, what they love, and what they think will be a perfect solution in every unique situation. Increasing productivity isn’t the only thing that will save you time and money in this case—just consider the longevity of developers who have a variety of skills and actually want to put them to work for you.

When your hiring decisions are less dependent on a traditional CMS, you’ll find that your development team has a deep skill set that can be applied to a variety of projects. This gives them the chance to learn new tech, exercise their creative muscles, and enjoy the job that keeps them with your company for years to come.

Omnichannel Quote from Photobox

2. Future-Proofs Your Business (and Content)

It’s human nature to want to plan a project based on a static, “finished” state we have laid out in our heads. I mean, who among us hasn’t fallen into the trap of giving something an implementation-specific name like “Christmas 2018 slider” or “top-right sidebar” in our wireframes or content models?

However, it’s the nature of technology to continuously evolve beyond even our best-laid plans. To reconcile the two, it’s critical that businesses adopt an API-first headless CMS.

A headless CMS allows businesses to separate the process of creating content from the process of planning how content is going to be displayed to end users. This allows us to create content modules that are fluid enough to evolve separately from each other and stand the test of time as your website inevitably needs updating; the variety of display channels continues to grow; and the use of mobile devices like watches, glasses, and smartphones overcomes that of desktop machines.

In addition, when content isn’t anchored to a specific CMS platform, you’ll be able to switch out the technology upon which it’s hosted as needed—further future-proofing your hard-earned content by using the most suitable frontend to garner engagement.

Content Modeling

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3. Empowers a Delightful User Experience

Because it empowers them to use the best technology for the situation, an API-first CMS allows front-end developers to build delightful user interfaces that are simply not possible when using traditional, server-side CMS tech—all without limiting functionality or autonomy for content folks on the backend.

These interactions add a ton of personality and character to your brand’s online presence, which is becoming critical as businesses strive to differentiate themselves on something other than branding, selection, or price in a world of increasingly-connected and competitive digital marketplaces.

4. Makes Marketing Consistent in an Omnichannel Environment

The age of omnichannel is upon us. For marketers, this means developing an approach that gives customers (and leads) an integrated, seamless experience whether they’re interacting with your brand from a desktop or mobile device, in a brick-and-mortar store, via a marketplace such as Amazon, or anywhere else on any kind of device.

The majority of shoppers have been shown to shop in in multiple physical and digital locations. And the more active they are in more locations, the more likely they are to spend more, be more loyal, and refer more people to your business. It’s clear that omnichannel marketing is critical for remaining competitive business—and an API-first CMS is the best way to tackle it.

Be Omnichannel or be Nothing

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API-first headless CMS platforms are built to distribute content directly to a variety of channels and devices using the most optimal technology for each endpoint. They’re among the first and the most powerful technologies that cater to the omnichannel future of business.

Without such an effective CMS, marketing consistency is one of the first things to suffer. And while it seems minor, even small inconsistencies in messaging and design from platform to platform can shatter the trustworthy, savvy, and expert image you want to present to users. When your competitors are simply a click away—consistent omnichannel marketing might be the only thing keeping consumers and leads engaged with your business.

5. Improves Agility to Get You to Market Faster

An API-first CMS provides a simplified, streamlined experience for IT, marketing, and other business-critical units who need to deliver value to your market in record time.

When it comes to implementing and deploying updates to your content management system, no CMS is as fast or as simple as an API-first one. That’s because the CMS itself is separate from any custom code, so continuous deployment and other agile development techniques can be used to update and rollback changes quickly without scheduled downtime or the risk of breaking your entire content management platform.

And because your API-first CMS allows developers to create a platform of complementary technologies that they know and use every day, they have more control and fewer surprises. This means predictable, easy-to-launch projects instead of a team of developers wasting precious time figuring out antiquated technologies or building in workarounds for a pre-established, traditional CMS.

Will Your Business Adopt an API-First CMS or Will It Perish?

Headless, API-first CMS architecture isn’t for everyone. If your business wants to keep training developers to deploy content to a static, over-built CMS and ignoring the trend toward omnichannel marketing and sales—then, by all means, stick with a traditional CMS.

But if you want to remain relevant in a digitally-transformed business environment, an API-first CMS is critical.

When you adopt a CMS like
Contentstack that’s easy to build and even easier to customize, you’ll be well on your way to boosting developer productivity and longevity, future-proofing your content, delighting users, delivering consistent marketing, and getting all of these hard-earned efforts to market well before your competitors.

And if you need all of these benefits without shelling out to rebuild your entire IT department,
consider Contentstack’s enterprise-level headless CMS. Our promise is to deliver amazing experiences with reliability, scalability, and no-training-required content management tools.

Try us today for free. We stand behind our reliability and your ROI 100 percent.

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Feb 02, 2023

Why composable architecture is the future of digital experience

Digital experiences are rapidly evolving, causing more and more enterprises to consider the move to a composable digital experience platform. Should your business be one of them?If you haven’t started your journey to a composable architecture, read on to learn:Why experts say composable is the way of the futurePotential benefits of a composable DXPHow to get started and why being “fully composable” mattersWhat is a composable DXP?The composable digital experience platform (DXP) is the most recent concept to emerge in the evolution of the digital experience from its beginnings, when enterprise content was limited to a static website viewed on a desktop where customers could find information about a brick-and-mortar business.With no need to frequently update or publish to multiple channels, a monolithic architecture was the answer to publishing enterprise content. Businesses would purchase a predetermined set of tools designed by one vendor.Then came the smartphone, which led to today’s e-commerce landscape where consumers are not only shopping online but doing so on a plethora of devices and channels. Monolithic platforms, which require developers to code any changes to content, are unable to keep up.The composable DXP is the latest solution for businesses aiming to meet and serve their customers across multiple channels and devices. A composable DXP uses a headless CMS as the foundation for a content hub where microservices are delivered via independent APIs, allowing content to be quickly and easily deployed across channels.Why a composable DXP is the way of the futureAs digital commerce evolves, customers not only expect to be able to interact with your website; they expect a seamless, personalized experience. Monolithic systems, which require IT teams to code every change and update, don’t have the ability to rapidly respond to customer preferences and publish fresh content across multiple channels. According to Gartner Research, businesses can no longer meet their objectives with monolithic platforms. In its 2020 report “Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack,” Gartner predicted that by 2023, organizations that adopt a composable approach will outpace competition by 80% in implementing new features.Potential benefits of a composable DXPA composable DXP offers many benefits for enterprise marketing and IT teams, which can positively impact the success of the overall business. These include:Flexibility, scalability and faster developmentComposable architecture provides organizations the flexibility to choose and combine a unique mix of best-in-breed tools and microservices and to easily change this mix as business needs evolve. The modularity of composable architecture supports the seamless integration of these independent best-in-breed solutions. This means they can be added, removed and recombined quickly without downtime. The ability to deploy services independently to multiple websites and channels from one central hub enables enterprises to scale faster and more easily as needed.Speed and agilityBecause the tools and microservices in composable architecture are modular – meaning they work as independent components or APIs – each can be updated incrementally as needed without impacting other tools, services or channels. Organizations become more agile as marketing and IT teams are empowered to act faster to keep pace with changing customer expectations by providing richer, more up-to-date content experiences.Ease of useWithout coding or technical expertise, marketing teams can modify user interfaces and content experiences without having to open tickets and wait on developers to fulfill requests. Workflow governance for multiple sites and channels is managed from one central hub with customizable user controls ensuring the right persons have approved content prior to rollout.Rapid innovationMonolithic platforms are complex and require hundreds of hours of development time and resources to upgrade and maintain with heavy reliance on tech teams. A composable platform is easier for IT to upgrade as technology evolves because new apps and functionality can be launched independently. Major website overhauls become a thing of the past. Freed from mundane marketing requests and maintenance, IT can focus on innovation and delivering better customer experiences.Increased ROIA composable DXP reduces both development time and time to publish, resulting in reduced costs and an increased profit.Real-time feedbackWebsite analytics, social media, customer relationship management and other sources of data collected via the tools and microservices in the DXP can provide a more complete picture of your customers in real-time. This enables the personalization and up-to-date, relevant content experiences that customers expect.Omnichannel content deploymentIn a composable DXP built with a headless CMS, creation of content and the channels where it’s published are mutually independent. This allows marketers to maintain a responsive presence across multiple channels and devices from one central hub by seamlessly and rapidly optimizing and pushing out marketing campaigns to reach customers where they are.Getting started on the journey to a composable architectureIf your current digital experience solution is holding you back from experiencing the benefits above, it may be time to think about switching to a composable DXP. But where do you begin? Start by listing everything that isn’t working in your current platform. Consider the parts of your current system that are working well to meet the needs of your business, and whether those needs are likely to change in the near future. This will help clarify which apps and microservices you should include in your future solution as well as how to approach implementing it. Transitioning to composable doesn’t necessarily mean throwing out your entire current system and starting with something completely new. Based on your assessment of what’s currently working and not working, you may want to adopt a gradual approach by first implementing composable applications in crucial areas where it could make the most impact and where your monolithic platform is slowing you down.Finding the right composable DXPOnce you’ve decided on the best approach, it’s time to research solutions. If you decide on a gradual approach, make sure the vendor you choose has the ability to take you all the way to your goal of going fully composable. Many vendors currently market their platforms as being “composable” even though they aren’t fully composable. Instead they are selling platforms built on monolithic architecture that offer some composable functionality such as the ability to plug in some APIs or integrate with certain microservices. A fully composable DXP, on the other hand, is built on a composable architecture rather than on monolithic. At its foundation is a headless CMS that separates the back-end coding from the end points such as your website interface. Instead of being one centrally controlled system, it’s a variety of solutions that are independently controlled but work cohesively from one central hub.Does being ‘fully composable’ really matter?If you’re wondering if it really makes a difference whether a DXP is fully composable or not, it actually matters a great deal. A DXP built on monolithic architecture will not deliver all the great benefits of a fully composable platform that we’ve covered in this blog. In fact, it will have many limitations that a fully composable platform won’t have. One of the most notable differences is with monolithic architecture, the vendor controls the type of technology that you can and cannot use. This means your organization will not always have the flexibility to choose and leverage the best available apps and microservices for success as your business grows. This is especially important moving into the future as technology continues to evolve and new options become available. A fully composable DXP provides the flexibility to choose the best solutions now and later so your organization can always leverage the most up-to-date technology tools it requires for success. Fully composable puts you in control of creating a unique DXP, one that will evolve over time to continuously align with business needs, without being limited by a vendor.Learn moreFor a more detailed look at how you can get started on your journey to a composable architecture, see our guide, “How to switch from a monolithic to a composable architecture in 7 steps.” Schedule a free demo to see how Contentstack’s composable digital experience platform can help future-proof your enterprise. 

Jan 19, 2023

4 ways your teams can benefit from a composable DXP

Whether you’re a company leader, developer or a creative director, chances are that you understand the importance of having good content on your website and other communication channels that your organization leverages. If you’re like most mid-sized to large companies, you have a complex mix of content that’s used for diverse purposes: marketing and promotions, internal communications and investor relations, delivering personalized customer experiences, engaging potential customers and more.Traditionally, having relevant omnichannel content has been disjointed, time-consuming, difficult to manage, slow and inefficient. Compounding these issues is the accompanying frustration from developers who are leaned on to edit code when any little thing needs to change, and from marketers who can’t get updates made fast enough.Fortunately, there’s a much easier and streamlined way to manage and publish content these days with digital experience platforms (DXPs) built with composable architecture and headless content management systems (CMSes). An increasing number of organizations are transitioning to this type of system for benefits including agility, speed and scalability. Last year, Gartner predicted that more than half of mainstream organizations would invest in composable applications by 2023.Before delving into the benefits of composable, let’s first take a look at what a DXP built on a composable architecture actually is.What is composable architecture?Composable architecture is a way of separating the front-end (what you see on the display) and the back-end code (development) of a website, making development faster and easier. This separation means the front and back end can be developed independently of each other, making deployments simpler and more efficient.A composable architecture typically has a headless CMS at its core. This type of CMS provides an application programming interface or API that the front-end code can call to fetch data from the back end. What kind of tools or APIs are used in a composable DXP?In addition to the headless CMS, which is the central hub of the composable DXP, this type of platform will include a wide variety of microservice-based APIs based on what your organization needs. The beauty is that you can pick and choose the best options in each of these areas below in addition to others without being locked to a specific vendor:E-commerceAsset managementCustomer managementOmnichannel managementMarketing automation and analyticsContent workflowsCustomer engagementAI toolsIn a nutshell, composability means you have the freedom and flexibility to create a unique DXP that’s tailored specifically to your organization’s needs by choosing the right microservices. You might think of these microservices as being an arsenal of tools that can help you elevate your organization above the competition.If the idea of switching from a traditional, monolithic platform to a composable DXP seems daunting at first, keep in mind that the transition doesn’t have to take place all at once. Instead, it can take place one piece (or API) at the time as you add different products and services to the headless CMS. Compatibility enables this kind of targeted transition because each component or API works independently of every other component. As you might imagine, this has many advantages. One of the biggest is that a failure in one component doesn’t bring down the whole system.A composable DXP provides many significant benefits for your organization’s executive, creative and technology teams. Here are four key features of composable DXP and how each team benefits.Very little to no coding neededWith a composable DXP, most changes don’t require the technical knowledge of a developer. Here’s how this benefits teams at every level of your organization.Executive teamsWhen marketing and technology teams can focus on what they do best, there should be less friction between the two. This reduces frustration levels and makes for happier employees, helping you retain your best workers.Creative teams Composability will empower marketing teams to create, change and publish content without having to have any technical expertise. Content is easy to access in one central location. Marketing teams will no longer have to create tickets and wait for developers to get around to their requests. Instead they’ll create campaigns and push a variety of content types to multiple platforms and channels with greater speed and efficiency.Technology teamsThe time developers typically spend making everyday fixes and working with code to launch new campaigns will be freed up so that they can focus more time on creating user-friendly digital experiences for customers.ScalabilityDo you plan on adding e-commerce down the road? Want to add a mobile channel? Want your website to have chat functionality? It’s very easy to add new apps and services to your websites and other channels with a composable DXP. Executive teamsThe business can more easily expand its product and service offerings without having to worry about downtime for websites and other channels. You can focus on growing the business with confidence that your content management system has the agility to keep up. Creative teamsAs new marketing automation and tools become available, it will be simple to add these to your API mix.Technology teamsIt will be easier for IT to scale apps because services can be deployed independently. Tech can focus on one type of digital service, while others continue to work as normal. There’s no need for rushed overnight deployments or site downtime to release new functionality.SpeedComposability improves speed in several different ways, including speed of publishing content, speed of implementing campaigns and speed of reaching business goals.Executive teamsBusiness goals can be fulfilled faster, whether you aspire to expand into a new region or roll out new products and services. What better way to stay a step ahead of the competition?Creative teamsMarketing leaders will be empowered to launch campaigns and publish content much faster. Again, there’s no waiting on IT to make changes. They can also push content to multiple sites without having to totally recreate content from scratch. Composability makes it easier to create a content block for one site, and then quickly push that content to other sites and channels.Technology teamsSlow implementations become a thing of the past, as IT teams focus their efforts on targeted API functionality, rather than being bogged down with tickets for minor edits and updates.Improved customer experiencesWhen relying on a composable DXP, delivering content that’s personalized and relevant becomes the status quo instead of the exception, boosting customer satisfaction. Executive teamsThe business can expect to reap the rewards of improved customer experiences. A current Forrester Total Economic Impact (TEI) study demonstrates an ROI of 295% with a composable architecture.Creative teamsMarketers will no longer be hindered by the rigidity of a monolithic CMS. Instead, they will have unlimited access to all the tools they need for success with the freedom to expand their toolkit any time they choose.Technology teams With less time spent on repetitive requests, the IT staff can put its expertise to work in key areas which will have the biggest impact on customer satisfaction.FAQsAs a recap and to answer additional questions you may have, here are a few frequently asked questions about composable DXPs.Am I tied to one vendor that determines what solutions I can use?No, a composable DXP gives you the freedom to choose the best solutions, regardless of vendor.How do I know all the components that I want in my composable DXP will work together?Composable providers understand the importance of their solutions being able to integrate with other APIs and have worked to address this issue. Composable providers ensure their solutions can seamlessly enable multiple APIs to work together by making them easy to plug in with software developer kits (SDKs) or one-click connections.What if I want to keep tools on my current websites that are working?With a composable DXP, an organization can choose the best options and even keep using some of the existing solutions that are already working. You are no longer locked into using just the services and apps that your vendor or platform supports.What is the first step in transitioning to a composable DXP?Begin by thinking about the apps and services you would want to have in your DXP if the options were limitless and then write them down. Be sure to get input from executive, creative and IT teams before searching for products and scheduling demos.Learn moreLearn more about composable DXPs in our guide, “What is a DXP? Understanding digital experience platforms.”Schedule a free demo to see how Contentstack’s composable digital experience platform can benefit executive, creative and technology teams at your organization.

Jan 17, 2023

Contentstack demonstrated 295% ROI in Forrester study

Today’s consumer expects a seamless and personalized digital experience when interacting with brands. As we’ve discussed before, a monolithic (or “legacy”) CMS lacks the flexibility enterprises need to keep up with changing consumer demands. “A lot of the technologies that were initially driving digital experiences [were designed with] one single experience in mind,” said Jeff Baher, head of Global Product Marketing and Growth at Contentstack. However, Baher said, with the rise of mobile internet, social media and smart devices, “there’s just an entirely different set of requirements for being able to reach customers and create digital experiences.” The digital experience has expanded, and the customer journey can now unfold across multiple channels. Increasingly, enterprises are adopting composable architecture to build digital experiences for their customers, and a headless CMS is the beating heart of it all. But can the benefits of implementing a headless CMS be measured? We recently commissioned Forrester Consulting to conduct a study measuring the Total Economic Impact™ (TEI) of the Contentstack headless CMS platform, and the results speak for themselves.MethodologyThe Total Economic Impact™ (TEI) methodology was developed by Forrester to help companies quantify the value of IT initiatives, such as moving to a headless CMS. TEI gives leaders more concrete data they can use to make the right decisions for their organization.In order to effectively measure the benefits of the Contentstack headless CMS, researchers at Forrester identified four organizations currently using the Contentstack headless CMS. To ensure accuracy, the organizations were selected from different industries (food and beverage, travel, fitness and apparel), with revenues ranging from $25 million to $2.1 billion.Researchers interviewed decision-makers at each organization to obtain data on benefits, costs, flexibility and potential risks, then used this information to build a composite organization. Then, they applied TEI to build a financial model and quantify the business benefits of moving to a headless CMS.How Contentstack’s CMS platform benefits enterprisesThe Contentstack headless CMS platform offers significant financial benefits for enterprises. The study found that the composite organization’s ROI was 295%, thanks to a combination of cost savings and increased revenues.  Cost savingsOne of the challenges of legacy infrastructure is what Baher calls a “push-and-pull” between an organization’s IT and business sides. Since the legacy CMS is so code-heavy, even minor tweaks to the digital experience can require significant updates to back-end code. “You have to put in an IT ticket for really basic things, and then the IT queue [is full of] tasks like ‘fix five typos,’ and that’s maddening,” Baher said. The Contentstack headless CMS platform makes it easier for the business side to make tweaks to the digital experience without a lot of IT assistance. This reduces the amount of time IT and developers spend on minor tasks — and that time adds up. One interview subject noted that with Contentstack’s CMS, “we can stand things up as quick as our control processes will allow.” The study found that using Contentstack’s headless CMS saved the composite organization $507,000 in productivity costs over three years. In addition, the headless CMS reduced content-related development time for the composite organization by 80%. The headless CMS also minimizes the number of manual and repetitive tasks business users normally have to perform to publish content in a legacy CMS. Simplifying the content publishing process helped reduce overhead and improve time to market for the composite organization. Overall, the organization’s time to publish was reduced by 90%, leading to savings of $2 million over three years.  Increased revenuesThe study found that the Contentstack headless CMS was key to an estimated 4% revenue increase for the composite organization, worth $3 million in profit over three years. A few factors could explain this estimated increase. Cutting back on development time for minor tasks allows the composite organization to dedicate more IT resources to specialized projects. Reducing time to publish also means the composite organization can publish more content to enhance the digital experience. More frequent content updates means a higher SEO ranking, which drives more traffic to the site. And when potential customers arrive, the improved digital experience can positively impact purchasing decisions: Studies have shown that 42% of customers are willing to pay more for a better experience. The big pictureDelivering a high-quality customer experience has always been crucial for brands, but it is more important today than ever before. It is easier than ever for consumers to do business with a brand — and it is also easier than ever for consumers to take their business elsewhere when a brand fails to deliver the experience they expect.In order to meet the demands of today’s consumer, organizations must deliver a digital experience that is fast and seamlessly unfolds across multiple devices and channels. The customer journey needs to be personalized and perpetual: Brands must maintain a post-sale presence in order to encourage repeat business. Today’s consumer expects a more mobile, cloud-based digital experience. Most monolithic content management systems provide a preset suite of functions that can, in theory, meet those demands. But sometimes those built-in functions don’t quite work the way business users need them to — and sometimes they don’t exist at all. In those cases, organizations have to find third-party solutions, which can be hard to integrate into legacy systems. And, as Baher notes, maintaining those workarounds can be time-consuming and difficult. “Connecting is done through web hooks, which are these manual stitching points between parts of your stack or your suite. They’re manual, they take time, they’re error-prone, they’re security issues because you’re connecting third-party software to parts of your stack,” Baher said. Managing all these factors usually falls on a single member of the IT team — and teams often struggle to keep things running smoothly if that key member leaves the organization.The Contentstack headless CMS platform allows business users to be more hands-on when it comes to content. Contentstack Marketplace — an extensive ecosystem of features, services, apps, integrations, and accelerators — lets teams take a modular approach to digital experience composition by picking and choosing the right building blocks for their needs. These components can then be integrated quickly and easily  via the Contentstack Automation Hub, which Baher describes as a “no-code, low-code environment that simplifies the complex and automates the routine.”“You can very quickly create triggers and actions across  the composable stack, which saves time and removes the opportunity for a lot of errors,” Baher said.A headless CMS is the first step toward creating a fully composable digital experience platform (DXP), and Contentstack is the perfect foundation for  robust and adaptable digital experience composition. The headless CMS, Marketplace, and Automation Hub combine to deliver fast, seamless integration so business users can publish content or make tweaks to the digital experience without significant involvement from the IT side. TEI is an important measure of the overall economic benefit of moving to composable architecture, as well as the unique and specific benefits of using the Contentstack Headless CMS Platform to do it. But going composable is about more than just dollars and cents — it’s also about future-proofing your business so that no matter how customer needs and demands evolve in the future, your organization can evolve along with them.Learn moreSchedule a free demo to see how Contentstack can help your organization deliver a customer experience that leads to higher revenues, lower overhead and has the agility today’s brands need.

Jan 05, 2023

Composable vs. monolithic: Which is right for you?

Businesses are trying to create better customer experiences, so composable digital experience platforms (DXPs) are becoming more popular. But what are they? How do they compare to monolithic platforms? And how do you choose the right one for your business? In this blog post, we will answer these questions and more.What is a digital experience platform (DXP)?Digital experience platforms (DXP) are purpose-built technology solutions for creating, managing, delivering and optimizing consistent digital experiences across different customer touchpoints. These tools offer businesses a valuable way to communicate with their users through content and obtain customer feedback through data collection.Companies can utilize DXPs to create content tailored to websites, email campaigns, mobile apps, social media channels, e-commerce sites, IoT devices, digital signage systems and more. Beyond simply broadcasting content on each platform, DXPs also allow marketers to automate marketing activities and develop a unified digital experience that can take users toward their desired goals or objectives.DXPs help companies understand what customers want and need. They can do this by looking at how customers act online on websites, social media, and other online places. Businesses can then use this information to reach out in new ways or to improve their relationships with existing customers. Ultimately, using a DXP helps organizations make more sales or conversions by providing a better user experience across multiple channels.What is composable architecture?Composable architecture is an innovative way of organizing and managing software development that separates front-end and back-end code. This technique enables teams to create, modify and launch content without relying on developers for coding. This method of organization helps speed up development and make it more efficient. Composable architecture makes developing software easier while encouraging teamwork between different departments. For example, if you use a composable content management system, the marketing team can make changes and publish their work without waiting for developers to finish coding. This way, teams can post new content more quickly. Additionally, developers can focus on creating unique experiences and features instead of being bogged down with marketing tasks or fixes.What is a monolithic DXP?A monolithic DXP solution is an all-in-one platform that provides a suite of tools for managing content. These platforms are designed to enable users to store, manage and publish content quickly and easily. They typically offer features such as content editing options, user permissions and roles and media asset management.Monolithic content management solution platforms can be rigid in terms of how they operate and may not be able to keep up with the ever-changing needs of a business. Additionally, they tend to take longer to customize than composable DXP systems.What is a composable DXP?The composable DXP concept is still relatively new and has become increasingly popular recently. A composable DXP is a platform that allows digital teams to assemble individual services or microservices into an experience that meets their specific needs. This innovative type of DXP is essentially an assembly of best-of-breed solutions to deliver content and digital experiences to customers in a much more agile, flexible and efficient way than a single monolithic platform.As opposed to the traditional monolithic approach taken with DXPs, this microservices approach enables companies to cost-effectively customize their DXP according to their business needs. Furthermore, allowing for a greater level of scalability and interoperability allows faster time-to-market for new features or services, as well as improved customer satisfaction.The composable approach gives organizations better control over their digital experiences and helps them stay ahead of their competition by enabling them to focus on innovation instead of maintenance. A composable solution makes it easier for businesses to move quickly while keeping up with the ever-changing technology landscape.What to consider when comparing a composable and monolithic DXPsCan the platform integrate with solutions your team currently uses?Monolithic suites are large programs often made up of products obtained through acquisitions and then given a makeover in terms of branding and user experience to fit into the overarching process. Such products lack the open-source code needed to integrate them seamlessly with other solutions, which can limit their utility as part of a more comprehensive DXP solution. This technique makes it simple for internal integration, but external integration can be difficult or even impossible.On the other hand, with a composable DXP, external integration is better facilitated due to its ability to connect with existing best-of-breed solutions more readily. As such, organizations have more control over how their digital experiences are created and tailored for their specific audiences. Furthermore, each individual component can be monitored separately from the rest of the system, allowing for greater visibility into performance and ease of scalability when needed. Ultimately, a composable DXP offers organizations greater flexibility and agility compared to monolithic platforms by providing enhanced external integrations and visibility into performance metrics on an individual basis.How much time will it take to deploy the platform?Deploying a new monolithic suite can require significant time and effort — sometimes months — and demands constant monitoring for unexpected changes or challenges during set-up.Moreover, it's necessary to ensure that all employees acquire the required skills to work effectively in this new environment. Besides the technical implications of such large-scale transition projects, there are also social and psychological implications that business leaders should take into consideration. Companies must be aware that transition periods affect team dynamics and thus must create an atmosphere of collaboration that encourages employee engagement and satisfaction throughout the process.On the other hand, a composable DXP approach allows companies to start quickly, taking advantage of the existing knowledge their staff already has. This strategy eliminates the need for extensive training since they can be up and running with a condensed feature set using workflows they're already familiar with.How will we keep the platform up-to-date?Companies can easily keep their composable DXPs up-to-date as the various vendors focus solely on perfecting their solutions. Additionally, organizations can frequently enhance open-source products with improved customizations and updates that won't depend on the vendor.For monolithic suites, a single vendor provides updates and new features; however, some of these “nice-to-have” additions may take an extended amount of time to be implemented to the platform  — if at all. Even minor bugs can be left without resolution until suite-wide updates are rolled out. Companies should be aware that they may not always get timely fixes for any issues they encounter while using DXPs with a single-source provider.How secure are these platforms?A composable architecture allows security updates and patching solutions to be implemented quickly for each component without hindering other systems. This expedited process allows for swift response times in case a breach or vulnerability is discovered. However, if a security flaw is found in one component of an entire suite, it can likely extend to the whole system, thereby rendering the entire suite susceptible to exploitation. Consequently, organizations must take extra care when monitoring their suites for security flaws to ensure that all corners of their system are protected from malicious actors.On the other hand, monolithic solutions can be patched as a single software package. Still, patches may need to happen when the system is not being used, causing extended exposure to vulnerabilities.ConclusionComposable DXPs offer more flexibility and agility compared to monolithic platforms. This means they can scale better, have new features and services faster and improve customer satisfaction. They also provide shorter deployment times, easier updates and enable responsive security updates. However, while they may be more flexible than a single-vendor platform, companies must still carefully monitor their systems for any potential security flaws or vulnerabilities that could put their entire suite at risk. Ultimately, businesses can make informed decisions about which type of system best meets their needs by understanding the differences between these two approaches to digital experience delivery and the pros and cons of each.Learn moreLearn more about composable architecture in our guide, “The ultimate marketer’s guide to composable DXPs.”Schedule a free demo to see how Contentstack’s composable DXP can help your organization deliver the digital experiences your customers crave.

Dec 12, 2022

A look back at 2022 and advancing composable

With 2022 almost in the books, I would like to reflect on the past year of our product growth and the journey that we have taken with our customers.  This year did not give us much time to celebrate battling back a global pandemic before testing our global economy yet again. Two once-in-a-generation disruptions have shown that being agile and staying in touch with customers is required to stay competitive.We recognized this back in 2011 when our parent company, Raw Engineering, pioneered headless CMS to better serve their clients. Contentstack and the whole composable movement was born out of a failure of old monolithic technologies to give teams the tools to meet the moment. Fast forward to today and that movement is now mainstream, the debate finally decided: Composable is the best enterprise architecture choice. Teams of all sizes across all industries are going composable. If you don’t believe me, just watch legacy CMSes trip over themselves to rebrand as “headless” and finally embrace the cloud.However, enterprises choosing composable is just a first step on the journey.  Where do you start? How do you integrate? How quickly can you get to the value? Answering these questions drove our product roadmap this year. We challenged ourselves to go beyond the bounds of a traditional headless CMS to create a complete composability platform. Getting composable right is hard, but we help everyone do hard better.Here are some of the ways we did that in our product journey 2022:Contentstack MarketplaceThe first step when it comes to composable is getting all your softwares to communicate. The Contentstack Marketplace includes integrations for dozens of technologies without the need for code. We also released an application framework that allows your developers to write their own applications on top of our platform. I have loved seeing how customers have taken these tools and built incredible capabilities for their content creators.  The Contentstack Marketplace takes the pain out of composable and gives you the flexibility to extend Contentstack to meet your changing needs.Automation HubNow that everything is integrated, you need to build business logic into your stack. As the number of your technologies grows, this can become a real challenge and requires time-consuming and brittle integration code. Automation Hub is a low-code integration and automation product that solves this problem. It allows you to build complex, multi-step workflows that automatically execute across Contentstack and all your other technologies. This saves a massive amount of time and removes the risk of costly errors.Automation Hub automates your business logic, making it feel like all of your tools were purposely built to work together.Mission ControlModern digital teams now have to manage more channels to meet their customers where they are. It can be easy to completely lose track of what is being done, where and how all of your systems interact. We released Mission Control Analytics to give a birds-eye view of all of this activity. It helps you understand traffic patterns, which SDKs (Software Development Kits) your teams are using and identify potential implementation issues by monitoring API problems across your stack.Mission Control lets you monitor all your projects and all your channels in a single view.Contentstack on AzureThis year we went multi-cloud with the addition of Azure hosting. This made us the first multi-cloud SaaS content management platform in the market. We put in a huge amount of work to ensure 100% parity between Azure and AWS deployments. This gives our customers a choice of which architecture they want to use.We are excited to be joining the Azure marketplace next year!Azure hosting lets you choose the cloud that is right for you, then we make sure you never have to think about infrastructure again.Flawless Black Friday and Cyber MondayNothing gets us more excited and focused than the holiday season. Some of our customers do over a third of their yearly business in November and December. We receive tens of billions of API calls, each essential for keeping digital experiences available and ready to win new business. Stability and availability are our most sacred obligations and I am happy to say that we maintained 100% uptime for our fifth straight Black Friday and Cyber Monday. I could not be more proud of the team that put in long hours to ensure we delivered yet again.These capabilities are just a few of the 138 enhancements we were able to deliver this year. I want to give huge thanks for the tireless work of our product, engineering, and design teams for never settling for “good enough” and continuing to lead the industry in defining composable.  Black Friday and Cyber Monday are unlike any other events, and we're happy to have delivered for our customers for a fifth straight year.I also want to thank our customers for their faith in us. I am fortunate to have a front row seat to all the customer innovation on our platform. As a product creator, there is nothing more gratifying than seeing customers use the tools you have given in ways that you did not even imagine. They are meeting the moment to deliver great customer experiences, and doing hard better.We learn as much from our customers as they do from us, and some amazing new products are coming next year. I wish I could say more, but we’ll just have to wait until ContentCon 2023 in May. See you next year!