How to Build a Modern Financial Services Marketing Strategy
Sep 25, 2020Many marketing professionals in the financial services industry have seen the sh...
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Development of an Augmented Reality Retail Skin Care POC: Content Modeling and Interaction Building (Week 2/3)
Sep 17, 2020Week Two: Content modeling for AR; final designs; selecting and programming mark...
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The New Normal: How to Translate the Luxury Retail Experience into Digital
Sep 10, 2020Not long ago, 24 “anti-laws” of marketing detailed principles — like “forget abo...
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Augmented Reality for Retail: From Concept to Game Plan (Week 1 / 3 of Development)
Sep 08, 2020Week One: AR Framework & User Research, Marker Tracking, Content Modeling, and I...
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How to Concept and Pitch an Augmented Reality Demo (in 1 Week or Less)
Sep 01, 2020Week Zero: Getting to the Pitch
Sometime in the beginning of summer, the Content...
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Out With the Old: How to Modernize Your Content Strategy
Aug 28, 2020You can’t build a cutting-edge skyscraper with a hammer and a box of nails. Mode...
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Beyond Text Searching: a Marketer’s Guide to Voice and Visual Search Optimization
Jul 31, 2020In the mid-1960s, Star Trek’s Captain James T. Kirk summoned the on-board comput...
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What Intelligent Content Is and Why It’s Important
Jul 24, 2020In today’s omnichannel business environment, the best and smartest content in th...
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Content Operations of the Future
Jul 17, 2020Content operations is all about seeing the forest despite the trees. Underlying ...
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The Experience Age: How Companies Must Adapt
Jul 10, 2020The internet began a new reality where, in a few keystrokes, you could learn abo...
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Omnichannel Publishing: The New Frontier
Jun 19, 2020Have you ever paused a movie and then come back to find the streaming service di...
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Your Company Can't Embrace Agile Marketing Until You Have an Agile CMS
Jun 12, 2020With an ever-growing number of digital marketing channels, more consumers using ...
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