Findings of a worldwide Q4 shopping survey show that 20.7% of consumers are more likely to abandon their cart because they might get a deal somewhere else. Consumers in the US and UK are 64.7% likely to use customer loyalty programs this holiday season.
This highlights the importance of a flexible customer experience offering customer loyalty programs and discounting options for special retail times of the year.
Do you want to learn more about seasonal highlights? Watch our Webinar for unlocking black friday insights with our customer Emma sleep.
3 key take aways from the conversation with Jasmin and Andreas:
“It’s survival of the fittest - Every company needs to make tech part of their core business proposition. Going composable is the last replatforming you are going to do.”
- Andreas Westendörpf, Chief Technology Officer, Emma Sleep & MACH Alliance Ambassador
We saw 12.5 billion API calls this black Friday. That's a 32% increase year over year.
- Jasmin Guthmann, Head of Corporate Communications, Contentstack & Vice President and Executive Board Member, The MACH Alliance
“Black Fridays now are boring because business and orders went up but it was uneventful and no unexpected needing to put out fires - this is professional working”
- Andreas Westendörpf, Chief Technology Officer, Emma Sleep & MACH Alliance Ambassador
