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Forrester: Understanding the architect of your digital experience platform
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Forrester: Understanding the architect of your digital experience platform
According to this recent Forrester report, there are four fundamental elements that make up the ingredients for modern digital experiences:
- Understanding the customer through data
- Crafting the customer experience with unique content
- Tailoring the experience to fit channel context
- Delivering and driving value with composable commerce
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And how does a DXP help?
“Your DXP accelerates the development of new experiences and applications by providing these four unified elements to all applications.”
At Contentstack, we call this going composable. It’s a new, freeing way to think about how to move beyond the out-of-the-box, one-size-fits-all monolithic martech providers of the past
Digital experience platforms (DXPs) exist, but they’re built by enterprises, not bought from vendors — yours is no exception. Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them.
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Assemble the digital experience platform right for you
- A system of applications (and their underlying platforms)
- Brought together by various vendors and agencies
- Bound by APIs and events
- Connected through good data
- Which provides the foundation for experiences and apps to be rapidly built on top
- And charts the course to front-/back-office unity under an experience architecture
Source: Forrester Research, Inc. Unauthorized reproduction, citation, or distribution prohibited