Raisin scales deposit product operations with Contentstack

Raisin operates a complex content ecosystem that spans partner banks, deposit and investment products, markets and regulatory requirements. Bank, product, and market-specific content must be precisely managed and consistently maintained across regions with differing compliance needs. But their former setup made this nearly impossible. Marketing teams worked in separate WordPress instances for each market, while product and operations teams relied on a rigid internal CMS for deposit configuration. The result was fragmented workflows, inconsistent localization, duplicated effort and slow delivery of even basic updates. “We had multiple WordPress instances for each market, and another custom CMS for product configuration. We wanted to modernize our architecture into a single system that could support both marketing and operational use cases,” said Mohab Samman, Staff Software Engineer.

The legacy CMS used for deposit products was especially constraining. It stored offer data in nested configuration trees that made launches slow and error-prone, especially when onboarding new banks or changing interest rates, processes that are core to Raisin’s value proposition. For a regulated financial technology company, the limitations were significant: enforcing the four-eyes principle required manual workarounds, localization was difficult to control, and engineering teams were frequently pulled away from platform development just to support publishing tasks.

Raisin needed a unified, composable system capable of powering both its public website and the operational backbone of its marketplaces, all while meeting strict regulatory standards and supporting rapid change across all markets in Europe and the US.

Raisin selected Contentstack as the single platform to manage both marketing content and the structured configuration that powers its savings marketplace. This included consolidating all WordPress sites, replacing the internal product CMS and moving every bank onboarding flow, interest rate update and deposit offer into a shared, governed content model.

This unification immediately changed how teams worked. Marketing could update pages and campaigns without engineering intervention, and operations could configure new deposit products from the ground up, including all rates, terms, descriptions and country-specific requirements, directly within Contentstack. The same structured system also powers features inside the logged-in customer experience, such as which deposit products appear as top offers on the dashboard.

“Everyone understands how Contentstack is working and now it’s really easy to work with after some training,” said Anja Pönisch, Team Lead, Content.

Bank onboarding became more predictable as well. The Deposits Integration Operations team now builds the full configuration for a new partner bank in Contentstack, tests it with the bank in a safe environment, and promotes everything through governed workflows until launch. These workflows also enforce compliance. Engineering implemented a controlled approval process, including an automation that verifies that no user can approve their own change, ensuring every regulated product update is reviewed by two people before going live.

On the development side, Raisin uses Contentstack’s environments, APIs, extensions and dev stacks to maintain a clean separation between schema governance and daily content operations. By versioning its content model in GitLab and promoting changes through CSDX-based processes, the team ensures the platform remains stable even as content, products and markets continue to expand.

The result is a composable architecture that replaces multiple legacy tools with one structured system capable of supporting everything from public landing pages to regulated financial product configuration.

Contentstack has transformed how Raisin operates across its 10-market footprint. What once required multiple systems and disparate workflows is now coordinated through a single governed platform. Marketing moves faster, operations onboard new banks with greater confidence and engineering can focus on long-term platform modernization instead of daily content requests.

The shift is evident in how quickly deposit offers can be updated, launched or re-ordered across markets, a crucial capability in a competitive interest-rate environment. Localization has also become smoother and more reliable, helping Raisin maintain regulatory accuracy across languages and regions. Teams collaborate more easily because they now share a single model, a single workflow and a single source of truth for every element of the customer experience.

As Raisin continues redesigning its front-end platform and expanding its marketplace, Contentstack provides a stable, scalable foundation for both innovation and operational excellence, enabling the company to grow without sacrificing governance or speed.