Seize sales opportunities with time-sensitive promotions for visitors who look like recent purchasers

Boost conversion rates by strategically targeting visitors who are likely to make a purchase with time-sensitive messaging that emphasizes urgency in completing checkout or connecting with a sales representative

Marketers often miss critical windows of opportunity to convert potential customers due to untimely or irrelevant messaging. Without understanding which visitors are primed for action, campaigns can lack urgency and fail to drive results. Creating personalized, time-sensitive promotions tailored to visitors who are most likely to convert is essential for maximizing sales and optimizing campaign effectiveness.

How can Data & Insights (Lytics) help

Bespoke lookalike model capabilities to predict conversion likelihood

Data & Insights (Lytics) enables you to create bespoke lookalike models that populate a conversion likelihood score on a user’s profile. By using a target audience (e.g., customers who completed a purchase) and a source audience (e.g., highly engaged visitors), Data & Insights (Lytics) generates a predictive score that helps you identify users most likely to convert. This allows you to focus time-sensitive promotions on visitors with the highest potential impact.

Comprehensive profile data for informing lookalike models

The combination of web behavior, direct marketing engagement, sales and CRM data alongside Data & Insights (Lytics) generated fields like Behavioral Scores and Content Affinities create detailed profiles that better identify when a visitor is primed for conversion, enabling you to send timely and relevant promotions.

No-code personalized messaging

Leverage Data & Insights (Lytics) to create and deploy real-time, targeted messages, such as limited-time offers, that emphasize urgency and encourage immediate action.