Build a connection between your email database and web traffic

Easily capture email addresses at the moment of submission and link them to web activity using Data & Insights (Lytics) client-side custom event functionality

Marketers often face the challenge of connecting email subscribers to their web activity in a meaningful way. Without a seamless way to unify email data with web behavior, building accurate customer profiles becomes difficult, resulting in fragmented insights that hinder personalization efforts.

Capturing this connection at critical touchpoints, such as the moment of email sign-up, is crucial for establishing a clear link between identity and behavior. However, implementing this level of data integration can be resource-intensive and complex without the right tools, leaving many marketers struggling to achieve real-time data unification and actionable insights.

How can Data & Insights (Lytics) help

Streamlined data collection with the Real-time Events Tag

Contentstack’s Real-time Events (Javascript) Tag simplifies client-side data capture, enabling you to send custom events — such as email submissions — directly from your website. This flexibility ensures you can seamlessly collect critical both zero and first-party data points, without complex technical setups. Refer to our documentation for more information on data collection using the tag.

Unified cross-channel data for more comprehensive profiles

Contentstack Data & Insights automatically links email addresses to web cookies and other behavioral signals, creating comprehensive profiles that connect activity across email, web and other channels. These unified profiles provide a complete view of customer behavior, enabling more targeted and impactful engagement.

Omnichannel insights to unlock advanced marketing use cases

With profiles enriched by cross-channel behavioral data, Data & Insights (Lytics) empowers you to execute sophisticated marketing strategies. Whether you build dynamic audiences to deliver targeted email campaigns, focus paid media efforts, or personalize on-site experiences, a unified profile can maximize the potential for meaningful customer interactions.