Optimizely is a personalization and experimentation platform for improving your website by using A/B Testing. It allows users to personalize messaging and run experiments on any part of a website. Optimizely gives you the flexibility to run different digital marketing campaigns and create a content strategy to improve traffic and revenue growth.
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Using a Contentstack, you can embed and display information from your Optimizely account directly in the CMS environment.
Design and Launch a Landing Page Experiment
Landing pages typically serve a specific purpose, such as generating leads or promoting product-specific offers. Businesses can create several landing pages, each targeted to a specific offer or a customer segment. You can experiment and optimize the landing pages to achieve the best results.
With Optimizely Personalization, you can deliver personalized experiences to your customers. This flexibility enables you to deliver personalized content to your customers, and improve the probability of conversion.
Implement personalization on your website using Optimizely.