ai12z

Contentstack gives teams the flexibility to manage and publish content across channels. With the ai12z app, that same content can be used to power an AI agent that brings your brand’s voice to life and interacts with web and mobile visitors in real time.

The ai12z app connects directly to your Contentstack entries, so the AI agent always pulls from your latest approved content. This means when visitors ask questions, look for recommendations, or want to complete an action, they get accurate answers presented in natural language all in one place.

You can use the ai12z platform to shape how the agent behaves. You decide if it appears as a search bar or a chat-style assistant. You can set the tone, define what it can (and can’t) do, customize the appearance so it matches your brand, and link it with other systems you use so it can pull in real-time data for optimal support.

For Contentstack users, it’s an easy way to extend your brand voice beyond static pages by turning your existing content into a digital concierge that’s always on and ready to support visitors.

Find information through conversational search: Instead of relying on static menus and filters, visitors can ask questions in natural language and get responses that are tailored to their needs. Answers are generated from your Contentstack assets and presented back in a conversational way.

Personalized product discovery: For e-commerce brands, the agent can recommend products based on what matters most to each shopper, such as price, performance, or style, making the experience feel personal.

Simplify checkout, booking flows, and other actions: AI agents can surface next steps, like add-to-cart buttons or forms right inside the interaction, helping customers keep moving forward without having to go to a new page.

The AI agent can adapt to support brands across a range of industries, including:

Retail: Give shoppers their own personal shopping assistant that can answer product questions in real time, help compare items, and narrow options based on what the customer cares about, like size, fit, or features. AI agents for retail can also guide the purchase process by finding store locations, confirming availability, and adding items directly to the cart.

Travel & Hospitality: Introduce a digital concierge that can answer questions about rooms, amenities, or services, and reduce choice overload by highlighting the options that best fit a guest’s needs. It can also handle direct actions like checking availability, reserving a room, or booking activities, giving guests 24/7 support without calling and waiting on staff.

Media & Entertainment: People want content that fits their interests without having to scroll through endless menus. AI agents can highlight relevant shows or performances, provide clear summaries, and guide someone to the next step, like choosing seats, buying tickets, starting a subscription, or making a donation.