Create an Event

Events in Contentstack Personalize A/B Test experiences let you capture and monitor every interaction made by a visitor.

• Contentstack account
• Access to the Contentstack Organization that has Personalize enabled
• Access to a project in Personalize

Note: Users with Owner and Member access to a Personalize project can create new events.

Note: For this guide, we have assumed that you have already created a Personalize project. If not, please follow this guide and create a project in Personalize.

To create an event, log in to your Contentstack account and perform the following steps:

1. To access the new home screen and top navigation, enable the Try New Navigation toggle located within the profile dropdown.
2. From the App Switcher, click the Personalize icon.
   
3. You will be redirected to the Personalize Projects landing page. Click the project for which you want to create an event.
4. Click the Events tab. From the Events page, click the + New Event button.
5. In the New Event modal, provide a suitable Key and an optional Description.You can create custom events to track metrics (impressions and conversions) for common scenarios such as click, add_to_cart, checkout and many more.
6. Click Create to complete the set up.

This creates a new event in your Personalize project.

Additional Resource: You can use the Personalize Management API to create, edit, delete, and retrieve all existing events.

You can now add the event to an A/B Test experience as a Metric to evaluate the variant performance for impressions and conversions.