google.tagManager Plugin

Last updated September 8, 2026

Integrate with the Google Tag Manager data layer for audience push and data pull

`google.tagManager` plugin

The Google Tag Manager plugin is for integrating with the Google Tag Manager data layer.

Google Tag Manager
namespace google.tagManager
audience push
data layer pull
disabled by default

Configuration

google: {
  tagManager: {
    global: 'dataLayer',
    segmentsKey: 'lytics_segments',
    dataLayerPull: {
      disabled: true
    },
    audiencePush: {
      disabled: true
    }
  }
}

google.tagManager.dataLayerPull.disabled

Type boolean
Optional
Defaults to true

Set google.tagManager.dataLayerPull.disabled to false to enable this plugin.

google.tagManager.audiencePush.disabled

Type boolean
Optional
Defaults to true

Set google.tagManager.audiencePush.disabled to false to enable this plugin.

Advanced options

Advanced options generally do not need to be configured.

google.tagManager.global

Type string
Optional
Defaults to "dataLayer"

The global variable of the Google Tag Manager data layer.

google.tagManager.segmentsKey

Type string
Optional
Defaults to "lytics_segments"

The key under which to send the Lytics audiences to the data layer.

Learn more about configuration

Mechanism

Audience push works by integrating with the Google Tag Manager data layer. It pushes Lytics audiences into the Google Tag Manager data layer.

Data layer pull works by detecting and monitoring the Google Tag Manager data layer. The values from the data layer will be sent along with the entity request.

Events

Event	Fires when	Payload
google.tagManager.dataLayerPulled	Data has been pulled from the data layer	none
google.tagManager.audiencePushed	Audiences have been pushed to Google Tag Manager	none

Learn more about events